Power Check­list: Bey­oncé

Queen Bey should teach a master­class on how to get up and stay on top, no mat­ter what.

No. 1 Magazine - - CONTENTS -

When it comes to pow­er­ful women, few have had as con­sis­tent a win­ning streak as Bey­oncé. She's been in the mu­sic biz for 28 years (yes, she started age 8!) and dur­ing that time she's amassed a for­tune of $350 mil­lion, married a fel­low mu­sic su­per­star, weath­ered var­i­ous cheat­ing ru­mours, had three chil­dren and put out hit record af­ter hit record. But it's over the last cou­ple of years that she's re­ally shown her power – we in­ves­ti­gate how she's man­aged to con­quer the world... again!


A cou­ple of years ago for the first time ever, all didn't look rosy in Bey­oncé's life and there was grow­ing con­cern about her emo­tional state. She was pic­tured look­ing ‘for­lorn and spaced out’ as ru­mours swirled that her hus­band of nine years had been un­faith­ful. Of course af­ter the in­fa­mous el­e­va­tor in­ci­dent, which saw her sis­ter Solange have a fu­ri­ous fight with Jay, the ru­mours only grew. But whilst Bey­oncé never pub­licly ad­dressed the ru­mours, she si­lenced ev­ery­one by re­leas­ing her mas­ter­piece al­bum, Le­mon­ade. At the time peo­ple were fe­ro­ciously study­ing the lyrics look­ing for clues about what was re­ally hap­pen­ing be­hind closed doors with the cou­ple and they soon found var­i­ous lines that hinted at in­fi­delity on Jay's part. But Bey­oncé is not one to take the pub­lic hu­mil­i­a­tion of her hus­band's al­leged cheat­ing ly­ing down. Not only did she ex­pose him in her own al­bum, she’s then ru­moured to have made it clear, in or­der to win her back, grov­el­ling be­hind the scenes is all well and good, but Jay bet­ter be pre­pared to show ad­e­quate con­tri­tion pub­licly too. And that he did. When his lat­est al­bum, 4.44 was re­leased, the ti­tle track re­quired no dig­ging for hid­den mean­ing, he put it all out there for ev­ery­one to see (take a look at some of the key lyrics, right). Rarely if ever have we seen a su­per­star mogul of Jay’s stature bow down and ad­mit his wrong-do­ings and ba­si­cally beg to be for­given by his wife in front of the world. But for Queen B, the grov­el­ling wasn't enough. It's also un­der­stood that Bey­oncé made it clear to her hus­band that be­fore they could move on to­gether, he had to make sure he and her sis­ter hashed every­thing out and put it all be­hind them. Jay re­cently spoke out about the sit­u­a­tion with Solange say­ing, “We had one dis­agree­ment ever. Be­fore and af­ter we’ve been cool. She’s like my sis­ter. I will pro­tect her. That’s my sis­ter, not my sis­ter-in-law. My sis­ter. Pe­riod.” Lastly, it’s also been claimed that Bey­oncé made Jay go to coun­selling and fam­ily ther­apy in a bid to help not just them as a cou­ple get past all of the in­fi­delity, but for their daugh­ter Blue, who was at the age that she may well have un­der­stood some­thing wasn’t right be­tween her par­ents, to be able to see that their fam­ily was heal­ing.


This one goes with­out say­ing – have you ever seen a bad pic­ture of Bey­oncé? No, and that’s be­cause she is very con­trolled about her im­age, just as she’s very con­trolled about ev­ery other as­pect of her life. Bey­oncé very rarely if ever gives in­ter­views these days. In­stead she lets her work and her im­age do the talk­ing. She’s a huge lover of fash­ion and style, and each ap­pear­ance she makes, whether at an awards show or a bas­ket­ball game, be­comes iconic. But the way she’s re­ally been able to cu­rate her im­age is through her so­cial me­dia, namely In­sta­gram. It was there that she re­vealed she was preg­nant with twins Sir Carter and Rumi in a lav­ish pho­to­shoot and it was also there that she re­vealed the first pic­ture of the ba­bies, and their names, when they were one month old. She’s also used the so­cial me­dia site to show off how fierce she looks since be­com­ing a mother of three, her con­fi­dence is sky high as she rocks it in a num­ber of slinky out­fits. See right some of her In­sta­gram style hits... SLAY THE CA­REER GAME & AL­WAYS GIVE BACK Bey­oncé is one of the hard­est work­ing women in en­ter­tain­ment, she has a rep­u­ta­tion as be­ing metic­u­lous, fo­cused and for not giv­ing any less than 100% in every­thing she does. Although of course she had plenty of suc­cess in Des­tiny’s Child, it's when she struck out on her own as a solo artist her ca­reer went strato­spheric and she is now the most Grammy nom­i­nated wo­man in his­tory. She’s also sold more than 120 mil­lion solo al­bums and count­ing. Part of her suc­cess can be put down not only to how tire­lessly she works on her mu­sic, her danc­ing and her im­age, but how she’s changed the game as far as re­leas­ing mu­sic goes. His­tor­i­cally artists would tease a new al­bum re­lease for months be­fore it came out, do­ing press and re­leas­ing sin­gles. Not Bey­oncé, she likes to se­cretly record, film videos and then drop her en­tire al­bum just when it’s least ex­pected, as she’s done with her last two al­bums Bey­oncé in 2013 and Le­mon­ade last year. Both were ‘vis­ual’ al­bums, which is im­por­tant in a world where the mu­sic video is a dy­ing art-form. Each of the al­bums caused such a huge world­wide frenzy that other artists scram­bled to change their own al­bum re­lease dates, know­ing they’d be fool­ish to try to com­pete on the charts with the queen. Af­ter Le­mon­ade thou­sands of ar­ti­cles and think pieces ap­peared on­line, dis­sect­ing the im­agery and lyrics with crit­ics hail­ing it a “mas­ter­piece of our times”. And in fur­ther proof of Bey­oncé's in­flu­ence on pop cul­ture, no sooner does she re­lease an al­bum than lyrics from it be­come iconic. Who can for­get ‘I woke up like this’ from the Bey­oncé al­bum? Or ‘Slay' and ‘Becky with the good hair’ from Le­mon­ade? So pow­er­ful is Bey­oncé that to mark her 36th birth­day, fel­low icon Michelle Obama posed in her fa­mous For­ma­tion hat and neck­lace as part of a sur­prise pho­to­shoot for the pop­star's web­site ( see be­low). Clearly the for­mer First Lady is a Bey­oncé fan girl like the rest of us. But it's not just her re­la­tion­ships, style and ca­reer Bey­oncé gives 100 per cent to, she's ex­tremely driven to use her power and in­flu­ence to give back wher­ever she can. Much of the char­ity work she does goes un­der the radar as she'd rather not pub­li­cise ev­ery time she makes do­na­tions. But on oc­ca­sion she has used her celebrity to shine a light on causes close to her heart like when she took daugh­ter Blue Ivy ( both pic­tured be­low) to her home­town of Hous­ton to serve free meals to those who had been af­fected by the dev­as­tat­ing Hur­ri­cane Har­vey.

Jay-z has pub­licly apol­o­gised to his wife through song and made it clear he had buried the hatchet with her sis­ter Solange ( pic­tured below).

Whether preg­nant or not, B em­braces her body and her curves and al­ways dresses with con­fi­dence.

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