Virgin thinks in Economy threes and smells some success
Virgin Atlantic is introducing three Economy options this spring: Light, Classic and Delight – the tiered offering differs on features such as legroom or limitation-free baggage allowances.
The airline stresses all Economy passengers will continue to enjoy a threecourse meal plus complimentary drinks and snacks – with a focus on supporting independent suppliers such as UK-based Fairfield Farm Crisps, and the Grown Up Chocolate Company.
Virgin has also partnered with British candle maker Rachel Vosper to create a new signature scent called Air. It is “designed to evoke wellbeing and inspire future travel”. It will be used across check in, at the gate and on boarding the aircraft to enhance the passenger experience. virginatlantic.com