Vir­gin thinks in Econ­omy threes and smells some suc­cess

Onboard Hospitality - - Industry Update -

Vir­gin At­lantic is in­tro­duc­ing three Econ­omy op­tions this spring: Light, Clas­sic and De­light – the tiered of­fer­ing dif­fers on fea­tures such as legroom or lim­i­ta­tion-free bag­gage al­lowances.

The air­line stresses all Econ­omy pas­sen­gers will con­tinue to en­joy a three­course meal plus com­pli­men­tary drinks and snacks – with a fo­cus on sup­port­ing in­de­pen­dent sup­pli­ers such as UK-based Fair­field Farm Crisps, and the Grown Up Choco­late Com­pany.

Vir­gin has also part­nered with Bri­tish can­dle maker Rachel Vosper to cre­ate a new sig­na­ture scent called Air. It is “de­signed to evoke well­be­ing and in­spire fu­ture travel”. It will be used across check in, at the gate and on board­ing the air­craft to en­hance the pas­sen­ger ex­pe­ri­ence. vir­ginat­lantic.com

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