Rail cater­ing po­ten­tial set for growth

Onboard Hospitality - - Industry Update -

The In­ter­na­tional Rail Cater­ing Group (IRCG), the trade as­so­ci­a­tion for the rail cater­ing in­dus­try world­wide, will have a strong pres­ence at WTCE, rep­re­sent­ing a com­bined pur­chas­ing power of £2bn.

Now in its 53rd year, IRCG mem­ber­ship cov­ers large con­tract cater­ers, rail op­er­a­tors with in-house cater­ing, prod­uct sup­pli­ers and con­sul­tancy ex­perts.

Its WTCE stand will pro­vide a fo­cal point for those who want to learn more about rail cater­ing. Chair­man Roger Wil­liams, says: “Con­sumer de­mand for cater­ing on­board trains is grow­ing, with mil­lions of ad­di­tional cus­tomers now us­ing rail. A com­bi­na­tion of best-sell­ing branded prod­ucts, local prove­nance and celebrity chefs is at­tract­ing cus­tomers, and in­creas­ing sat­is­fac­tion and loy­alty. Use of so­cial me­dia is also im­pact­ing how op­er­a­tors re­ceive cus­tomer feed­back and help­ing har­vest big-data about be­hav­iour pat­terns and pref­er­ences. A fo­cus on de­vel­op­ing en­vi­ron­men­tally sus­tain­able in­no­va­tion is also im­por­tant."

New high-speed rail­ways and train in­vest­ment is on-go­ing world­wide as rail wins an in­creased share of vol­umes, and feed­back shows strong po­ten­tial for in­no­va­tive cater­ing on rail. ircg.info

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.