Rail catering potential set for growth
The International Rail Catering Group (IRCG), the trade association for the rail catering industry worldwide, will have a strong presence at WTCE, representing a combined purchasing power of £2bn.
Now in its 53rd year, IRCG membership covers large contract caterers, rail operators with in-house catering, product suppliers and consultancy experts.
Its WTCE stand will provide a focal point for those who want to learn more about rail catering. Chairman Roger Williams, says: “Consumer demand for catering onboard trains is growing, with millions of additional customers now using rail. A combination of best-selling branded products, local provenance and celebrity chefs is attracting customers, and increasing satisfaction and loyalty. Use of social media is also impacting how operators receive customer feedback and helping harvest big-data about behaviour patterns and preferences. A focus on developing environmentally sustainable innovation is also important."
New high-speed railways and train investment is on-going worldwide as rail wins an increased share of volumes, and feedback shows strong potential for innovative catering on rail. ircg.info