There is sTrong de­sire To see culi­nary ex­per­Tise lead in prod­ucT de­vel­op­menT

Onboard Hospitality - - In Conversation With... -

Avi­a­tion is cur­rently on a de­cent up­swing, air­lines are back and in­vest­ing in prod­uct. There is new money com­ing into the mar­ket, lots of ex­cit­ing change and some great op­por­tu­ni­ties.

At dnata we are ex­cited about the fu­ture. There is a very strong de­sire to see culi­nary ex­per­tise lead in prod­uct de­vel­op­ment, es­pe­cially in the U.S, and this is ex­actly at the heart of what we do.

Our ethos is to build and de­velop fa­cil­i­ties that fully cater all halal and Asian re­quire­ments as well as stan­dard cater­ing too. These are the niches we un­der­stand well and where we see key growth.

Aussie rules

Aus­tralia is cur­rently a dy­namic and ex­cit­ing mar­ket. We opened our new Mel­bourne fa­cil­i­ties late last year, com­bin­ing three units into one, and now cater some 49 air­lines across Aus­tralia. We are also in the process of re­brand­ing all the Al­pha in Aus­tralia fa­cil­i­ties to the dnata name. We want to keep things sim­ple. Ev­ery­thing we do, from culi­nary to re­tail, will be un­der the dnata Cater­ing name.

Ir­ish eyes

Our new Dublin kitchen opened in

Jan­uary. We're cater­ing TUI and will add a ma­jor Mid­dle East long-haul car­rier there in May. We have had in­ter­est from six or seven other car­ri­ers too and see Dublin fast be­com­ing a ma­jor base. The air­port will hit 30 mil­lion pas­sen­gers a year this year, it's an in­creas­ingly sig­nif­i­cant location. Our 400sqm fa­cil­ity is built around our halal and Asian cui­sine spe­cial­ism which we ex­pect to be in de­mand from Chi­nese car­ri­ers in par­tic­u­lar.

Amer­i­can dreams

We have been in­ter­ested in North Amer­ica for a while and are de­lighted to have won the li­cense for Van­cou­ver In­ter­na­tional Air­port. We weren't par­tic­u­larly think­ing of Canada but Van­cou­ver has a strong Asian mar­ket and when we looked into it, it was a no brainer. Next will be JFK, for which we al­ready have cus­tomers pre-signed, and then we'll look to fur­ther U.S. lo­ca­tions.

Re­spond­ing to an up­swing in the mar­ket, dnata Cater­ing is buoy­ant and ex­tend­ing its reach, says di­vi­sional vp Robin Pad­gett

Asian am­bi­tions

We are great fans of the Asian re­gion. Asians love to travel and they love food - so do we, so we will def­i­nitely look to do more in Asia. We just have to en­sure we ex­tend our net­work at a sus­tain­able pace. It's cer­tainly an ex­cit­ing time.

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