Onboard Hospitality - - Focus On -

Newrest has ex­panded its ex­per­tise be­yond cater­ing with a new re­tail, equip­ment and

tech­nol­ogy sub­sidary, TRE3. Julie Bax­ter talks to ceo, Pep Manich, to dis­cover more

Af­ter more than 10 years as Air Europa's in­flight ser­vice di­rec­tor and an ex­ten­sive air­line ca­reer in in­flight ser­vice and cus­tomer ex­pe­ri­ence roles, Pep Manich has hit the ground run­ning as the head of new busi­ness TRE3.

The com­pany’s name is an acro­nym de­signed to de­fine its ac­tiv­ity: TRE3 is for TR (Travel Re­tail) and E3 (Equip­ment, En­ter­tain­ment & Ex­pe­ri­ence), and its mis­sion is to bring on­board prod­ucts, ser­vices, so­lu­tions and in­no­va­tion to air­lines and rail op­er­a­tors in sup­port of es­tab­lished caterer Newrest and on its own ac­count.

Formed early in 2017, as an in­de­pen­dent op­er­a­tion ver­ti­cally in­te­grated into the Newrest group, TRE3’s role is to add value through cost sav­ings and busi­ness rev­enues, and to pro­vide a 360º ser­vice to cus­tomers. It cur­rently has three Euro­pean bases: France, Spain and Nether­lands, and a num­ber of world­wide col­lab­o­ra­tions.

TRE3 will col­lab­o­rate with Newrest to pro­vide prod­uct de­vel­op­ment and in­no­va­tion, and over­see the man­u­fac­tur­ing of on­board equip­ment, new con­cepts and so­lu­tions. Its spe­cialisms in­clude buy-on- board prod­ucts for re­tail, tech­nol­ogy and dig­i­tal prod­ucts, me­dia and train­ing, with the op­tion of a one-stop shop ser­vice.

Manich says: “We don’t plan to wait for the cus­tomer to come to us, our goal is to an­tic­i­pate the chang­ing de­mands of the pas­sen­ger and of­fer new and ex­cit­ing so­lu­tions to meet that de­mand. Key to this will be our tech­nol­ogy so­lu­tions which we will use in cre­ative ways to sup­port new ini­tia­tives and ef­fi­ciency.” TRE3 is al­ready ad­vis­ing on, defin­ing and im­ple­ment­ing new sales con­cepts for re­tail on­board, sup­port­ing air­line BoB prod­uct man­age­ment, sales anal­y­sis, crew train­ing, mar­ket­ing, dig­i­tal de­liv­ery, me­dia and POS tools.

TRE3 also brings ex­per­tise in rotable and dis­pos­able plas­tics, pa­per and car­ton pack­ag­ing, chi­naware, tex­tiles, glass­ware, amenity kits, gal­ley equip­ment, stain­less steel and com­fort equip­ment. It sup­plies all Newrest’s cater­ing con­sum­ables, pack­ag­ing de­sign and de­vel­op­ment and han­dling ser­vices.

Manich adds: “One of the key ben­e­fits of the group’s struc­ture is that our travel re­tail di­vi­sion can ne­go­ti­ate more strongly in the mar­ket and hence of­fer more com­pet­i­tive prices to cus­tomers. It is in the TRE3 DNA to con­quer ev­ery chal­lenge with a pos­i­tive at­ti­tude, ap­ti­tude, am­bi­tion and skills."

Newrest sees TRE3 as the an­swer to fu­ture chal­lenges, and TRE3 is deter­mined to be just that.”

it is in the tre³ dna to con­quer ev­ery chal­lenge with a pos­i­tive at­ti­tude

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