Newrest has expanded its expertise beyond catering with a new retail, equipment and
technology subsidary, TRE3. Julie Baxter talks to ceo, Pep Manich, to discover more
After more than 10 years as Air Europa's inflight service director and an extensive airline career in inflight service and customer experience roles, Pep Manich has hit the ground running as the head of new business TRE3.
The company’s name is an acronym designed to define its activity: TRE3 is for TR (Travel Retail) and E3 (Equipment, Entertainment & Experience), and its mission is to bring onboard products, services, solutions and innovation to airlines and rail operators in support of established caterer Newrest and on its own account.
Formed early in 2017, as an independent operation vertically integrated into the Newrest group, TRE3’s role is to add value through cost savings and business revenues, and to provide a 360º service to customers. It currently has three European bases: France, Spain and Netherlands, and a number of worldwide collaborations.
TRE3 will collaborate with Newrest to provide product development and innovation, and oversee the manufacturing of onboard equipment, new concepts and solutions. Its specialisms include buy-on- board products for retail, technology and digital products, media and training, with the option of a one-stop shop service.
Manich says: “We don’t plan to wait for the customer to come to us, our goal is to anticipate the changing demands of the passenger and offer new and exciting solutions to meet that demand. Key to this will be our technology solutions which we will use in creative ways to support new initiatives and efficiency.” TRE3 is already advising on, defining and implementing new sales concepts for retail onboard, supporting airline BoB product management, sales analysis, crew training, marketing, digital delivery, media and POS tools.
TRE3 also brings expertise in rotable and disposable plastics, paper and carton packaging, chinaware, textiles, glassware, amenity kits, galley equipment, stainless steel and comfort equipment. It supplies all Newrest’s catering consumables, packaging design and development and handling services.
Manich adds: “One of the key benefits of the group’s structure is that our travel retail division can negotiate more strongly in the market and hence offer more competitive prices to customers. It is in the TRE3 DNA to conquer every challenge with a positive attitude, aptitude, ambition and skills."
Newrest sees TRE3 as the answer to future challenges, and TRE3 is determined to be just that.”
it is in the tre³ dna to conquer every challenge with a positive attitude