...con­found How to... the crit­ics

Gate Gourmet in Amsterdam is work­ing with Aeromex­ico, help­ing to counter neg­a­tive on­line re­views with pro­fes­sional col­lab­o­ra­tions with restau­ra­teurs. Nik Loukas dis­cov­ers more

Onboard Hospitality - - How To... -

FACE FACTS

Aeromex­ico is build­ing its ser­vices across South Amer­ica and now op­er­ates daily ser­vices be­tween Amsterdam and Mex­ico City. Whilst on­line re­views have not al­ways been favourable, the air­line is now col­lab­o­rat­ing with wellestab­lished brands and renowned chefs through Gate Gourmet, to en­hance its in­flight ex­pe­ri­ences. Feed­back on this is good.

CLARIFY THE OF­FER

Aeromex­ico is a full-ser­vice air­line and of­fers com­pli­men­tary drinks (in­clud­ing al­co­hol af­ter 11am) plus meals/snacks de­pend­ing on the flight time. On shorter flights, peanuts or cook­ies are served in Econ­omy (un­der three hours), whilst flights of up to six hours in­clude a hot meal. Tequila shots are served on flights af­ter 11am!

MAKE CON­NEC­TIONS

Ed­mund Wong Man Ho, owner of the Red Duck restau­rant in Mex­ico City, has cre­ated the menus for flights to Shang­hai, whilst Edo Kobayashi, owner of Torobi Murasaki (also in Mex­ico City), has cre­ated dishes for Tokyo routes. Oversee­ing Busi­ness menus is En­rique Olvera of the famed Pu­jol restau­rant in Mex­ico City, ranked 25th in the world's top 50 restau­rants for 2016.

FO­CUS ON FRESH

Olvera has been oversee­ing the menus since 2014 and is a firm be­liever in us­ing only fresh, qual­ity in­gre­di­ents that are free from preser­va­tives or pro­cess­ing of any kind. Dishes in Busi­ness have in­cluded: shrimp in gar­lic with red quinoa; filet of beef with car­rot pico de gallo, cous­cous and snap-peas; breast of chicken with oregano chimichurri, wild rice and string beans; and let­tuce, string bean and potato salad. The aim is to show­case dishes that have Euro­pean in­flu­ence and pro­vide choice. Be­yond the meal ser­vice, sand­wiches, savoury snacks and fruit trays are on of­fer.

ADD BRAND POWER

There are a num­ber of Mex­i­can­branded snacks and drinks of­fered, but also lo­cal Heineken beer and, in Busi­ness, stroop­waf­fels, the very pop­u­lar Dutch sweet bis­cuit. The Punta del Cielo Café is fea­tured heav­ily in the air­line's lounge in Mex­ico City, the brand is ded­i­cated to the pro­duc­tion, sale and dis­tri­bu­tion of gourmet cof­fee from the states of Chi­a­pas, Oax­aca, Guer­rero and Ver­acruz.

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