Win­dows Phone sales fall

Al­ready mea­gre sales fell by an ad­di­tional 76 per­cent in the June quar­ter, re­ports Gregg Keizer

PC Advisor - - CONTENTS -

Sales of Win­dows Phones plunged 76 per­cent in the sec­ond quar­ter, plum­met­ing from 8.2 mil­lion in 2015 to less than two mil­lion this year, re­searcher Gart­ner has re­vealed.

The dra­matic de­cline was more fall­out from Microsoft’s botched ac­qui­si­tion of Nokia’s hand­set busi­ness, the writ­ing off of more than $10 bil­lion, and the sub­se­quent de­ci­sion to back out of the con­sumer smart­phone mar­ket.

In a fil­ing with the US Se­cu­ri­ties and Ex­change Com­mis­sion (SEC) in July, Microsoft put its smart­phone sales at around 1.2 mil­lion. (In com­par­i­son, Ap­ple sold a ‘dis­ap­point­ing’ 40.4 mil­lion iPhones in its last quar­ter.) The dif­fer­ence be­tween Gart­ner’s and the Red­mond-based firm’s num­bers – about 750,000 smart­phones – rep­re­sented what the for­mer be­lieved other de­vice mak­ers sold dur­ing the quar­ter.

As re­cently as May, Microsoft ex­ec­u­tives again as­serted that the com­pany was not giv­ing up on home­grown smart­phones, even as they ac­knowl­edged that their ef­forts needed to be fo­cused bet­ter. How­ever, the de­cline of Win­dows smart­phones is stun­ning. In 2015’s June quar­ter, Microsoft’s op­er­at­ing sys­tem pow­ered 2.5 per­cent of all smart­phones sold. Twelve months later and Win­dows’ share of sales had col­lapsed to less than six tenths of a percentage point.

Microsoft had ini­tially pinned its hopes on Win­dows on smart­phones as a way to grow its op­er­at­ing sys­tem’s share on de­vices of all kinds, even though it was a steep up­hill bat­tle against Google’s An­droid and Ap­ple’s iOS. But Win­dows never cracked the 5 per­cent mark as mea­sured by Gart­ner and its re­search ri­val, IDC.

In the end, Win­dows’ share on smart­phones, or on de­vices over­all, be­came mostly moot as Microsoft turned from that met­ric and in­stead fo­cused on growth in its cloud-based ser­vices.

Microsoft’s smart­phones sales col­lapsed in the June quar­ter, fall­ing to about 1.2 mil­lion. Gart­ner, which in­cluded other de­vice man­u­fac­tur­ers in its es­ti­mate, pegged sales at closer to two mil­lion for the quar­ter

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