Pro­ject fo­cus

Sil­van Glanz­mann orig­i­nally cre­ated an al­ter­na­tive sticker book as a cul­tural pro­ject to cel­e­brate Euro 2008 in Switzer­land: ten years later, and it’s a global phe­nom­e­non

Photoshop Creative - - CONTENTS -

Sil­van Glanz­mann has cre­ated an al­ter­na­tive World Cup sticker book

Foot­ball looked quite dif­fer­ent in 2008. Pep Guardi­ola had just taken charge of Barcelona’s first team, but in Lucerne, Switzer­land, a dif­fer­ent kind of foot­balling pro­ject was un­der way. Tschutti Heftli’s al­ter­na­tive sticker book be­gan when the Euros vis­ited founder Sil­van Glanz­mann’s na­tive Switzer­land, and was orig­i­nally a cult pro­ject for his town. Fast-for­ward a decade, and 2018’s sticker book is truly in­ter­na­tional, with this year’s edi­tion promis­ing to be the best one yet.

We caught up with Sil­van to ask all about the pro­ject, and how this lat­est edi­tion came to fruition.

How did this pro­ject be­gin?

The idea was born in 2008, the year the Euro­pean Cham­pi­onships were held in Switzer­land and Aus­tria. The Swiss min­istry of cul­ture had planned some na­tional cul­tural projects dur­ing the tour­na­ment, but a few months be­fore the cham­pi­onship started they can­celled it all be­cause of fi­nan­cial rea­sons. We were just a cou­ple of friends in the city of Lucerne and we were un­happy with this de­ci­sion. In our opin­ion, the com­pe­ti­tion had be­come about money, about spon­sor­ing, about brands – but not about fun, not about real pas­sion. So we decided to do our own cul­tural pro­ject.

Do you have a back­ground in the de­sign field?

I stud­ied at the Lucerne School of Art and De­sign – the old­est col­lege of art and de­sign in Ger­man-speak­ing Switzer­land – and at the Univer­sity of Art and De­sign in Halle/ Ger­many. [Be­cause of this] I there­fore had a lot of con­tacts for graphic de­sign­ers and il­lus­tra­tors in Switzer­land and Ger­many and in 2008, I asked some of them if they would be in­ter­ested in draw­ing or paint­ing the mem­bers of a foot­ball team that would be par­tic­i­pat­ing at the Euros.

The rest of our group has no ex­plicit back­ground in de­sign, though – they work in mar­ket­ing, ed­u­ca­tion or jour­nal­ism. Hav­ing

said that, they all have an affin­ity to art, il­lus­tra­tion and de­sign.

So how did you as­sign each artist to a team?

For the first is­sues (2008, 2010 and 2012) we asked per­sonal con­tacts. For the 2014 edi­tion, we started an in­ter­na­tional con­test and pro­moted it via me­dia, blogs and Facebook. A jury then elected the best con­tri­bu­tions. We’ve done the same for 2016 and now 2018. This year the par­tic­i­pants had to draw or paint a por­trait of Diego Maradona. They were no rules about the style of the por­trait, but we ex­pected a cer­tain gen­uine­ness.

Is there any dis­cus­sion with the artist be­fore they start cre­at­ing?

No, not nor­mally.

Do you have a favourite team we should look out for this year? In the book of course…

Well that’s a dif­fi­cult ques­tion. As a de­signer I’m al­ways im­pressed with the va­ri­ety of styles and tech­niques from the artists. Peter Bräms’s Span­ish por­traits are very im­pres­sive, for ex­am­ple. He worked by hand with a white scratch­board to make the play­ers look like old Span­ish no­bles in the style of cop­per­plate por­traits. But I also like the dig­i­tal por­traits of the English and Aus­tralian squads. I think one of the pro­ject’s big qual­i­ties is that it shows how dif­fer­ent por­trait il­lus­tra­tion can be.

And you even open the com­pe­ti­tion to chil­dren, too

Yes. It is very im­por­tant for us to have the kid’s sec­tion. When we were chil­dren we all col­lected the Panini stick­ers, and we remember ex­actly how im­por­tant these stick­ers have been to us. We think it’s a great thing for chil­dren to par­tic­i­pate in our con­test and to have the chance of draw­ing a sticker that will be printed and col­lected by other peo­ple. And be­sides, we re­ceive great pic­tures drawn by kids! Some­times they can be re­ally funny or re­ally im­pres­sive.

What’s the feed­back been like on this pro­ject? It seems to have taken off on so­cial me­dia a lot more this year

In 2008 our plan was to do some­thing for the lo­cal scene, for our friends, for peo­ple who were in­ter­ested in foot­ball and also in arts or comics. We printed 100,000 stick­ers and packed them by hand, about ten of us, night by night. It was just for fun, we never thought of do­ing a big thing. But then the lo­cal news­pa­per dis­cov­ered our stick­ers. They wrote an ar­ti­cle, na­tional newspapers did the same and our pro­ject got quite fa­mous in Switzer­land. So we got big­ger year by year. This year we printed 7.5 mil­lion stick­ers. We have dis­tri­bu­tion part­ners in Switzer­land, Aus­tria and Ger­many – and this year also a co-op­er­a­tion with Mun­dial in the UK. But the idea has not changed: we want to do stick­ers that are cool and funny. Our goal is to make a con­tri­bu­tion to foot­ball cul­ture that goes beyond the main­stream.

How can some­one read­ing this con­trib­ute to a fu­ture book?

We will start an il­lus­tra­tion con­test about a year be­fore the next al­bum, likely spring 2019. Artists can follow us on so­cial chan­nels.

Can you tell us what other projects you have worked on that you’re most proud of?

I have cre­ated some still-life pho­tos re­cently with sim­ple el­e­ments like flow­ers, minia­ture toy cars and old lanterns in an out­door set­ting that I’m re­ally proud of. I used to work in­doors but I had this op­por­tu­nity to get out of my com­fort zone. Tak­ing my props out­doors, shoot­ing in front of peo­ple was al­ways scary to me but I have over­come that fear now by cre­at­ing those im­ages. I have cre­ated a few travel cin­ema­graphs dur­ing my re­cent trips to In­dia and Nepal, which was a long-awaited dream for me to cre­ate since I started shoot­ing cin­ema­graphs.

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