What The Elf..?

Pick Me Up! - - REAL LIFE -

The fes­tive toy be­gan as a chil­dren’s book in the US in 2005. And now the vi­ral ‘ tra­di­tion’ has spread, with the first edi­tions of the The Elf on the Shelf ar­riv­ing in UK shops in re­cent years.

The Elf on the Shelf: A Christ­mas Tra­di­tion tells the tale of Scout Elves, sent from the North Pole to help Santa man­age his ‘naughty or nice’ list. In the run-up to the fes­tive sea­son, fam­i­lies can adopt their own Scout Elf.

Once home and named, the elf gets its magic, and can fly to the North Pole each night to re­port back to Santa. Every morn­ing, it re­turns to the fam­ily home to land in a dif­fer­ent place.

The Elf on the Shelf: A Christ­mas Tra­di­tion is at stores across the UK (£29.95 RRP). For more info, visit el­fontheshelf.co.uk.

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