What The Elf..?
The festive toy began as a children’s book in the US in 2005. And now the viral ‘ tradition’ has spread, with the first editions of the The Elf on the Shelf arriving in UK shops in recent years.
The Elf on the Shelf: A Christmas Tradition tells the tale of Scout Elves, sent from the North Pole to help Santa manage his ‘naughty or nice’ list. In the run-up to the festive season, families can adopt their own Scout Elf.
Once home and named, the elf gets its magic, and can fly to the North Pole each night to report back to Santa. Every morning, it returns to the family home to land in a different place.
The Elf on the Shelf: A Christmas Tradition is at stores across the UK (£29.95 RRP). For more info, visit elfontheshelf.co.uk.