1. EREDI CHIARINI
Stepping into Eredi Chiarini’s flagship store is like travelling back in time, to an old-fashioned gentleman’s haberdashery often seen in the most elegant streets in towns across England. It’s difficult to grasp we’re in the renaissance city of Florence. “Before we began renovating in 1990 our mission was to become a home away from home to our clients,” the Chiarini brothers explain. The first shop was founded in 1970 on Piazza Beccaria, a square on the border of Florence’s historical centre. Within ten years the family had established their brand to the point where it was recognised internationally. The company’s crowning glory was the opening of a new store, on Florence’s renowned boulevard Via Roma. The walls are covered in beautiful mahogany wood cabinets, stacked with own-label blazers and suits but also lines by other exclusive brands, such as Cesare Attolini, Caruso and Massaua. In addition to a wide range of shirts and ties designed in-house (available in a seemingly endless range of colours), there are handmade English shoes, cashmere socks, overcoats and carefully selected perfumes. Each garment has that elegant twist so often associated with Italian fashion. The shoes and shirts imported from Britain are the result of a rigorous selection process. Although both are ambassadors of fashion and of similar size, Florence and Milan are like chalk and cheese when it comes to the type of fashion they represent. Milan is filled with trend-conscious shops showcasing street-style fashion and avant-garde designers. Florence, meanwhile, fol- lows a more classical line, and is in some sense more Italian. This is emphasised by Pitti Uomo, the bi-annual trade show dedicated to men’s fashion. Buyers across the globe gather to be the first to find out about next season’s men’s fashion. At Pitti Uomo, the tailored look is more often than not running the show. Eredi Chiarini decided to expand the business a few years ago, adding brands such as Ralph Lauren, Moncler, Blauer and C.P. Company, for a more modern touch. “Young men have started to mix different styles. Even those who are fans of tailored suits are prone to complement the look with a contemporary style overcoat. This is why we decided to broaden our range.”
Eredi Chiarini is located in an elegant renaissance storey in the middle of Florence. Anything from made-to-measure to contemporary brands, including Ralph Lauren and C.P. Company is available.