Another Florence classic is Milord on Piazza degli Strozzi, one of the city’s prettiest squares. Visitors are bowled over by the incredible selection of brands, including Boglioli, LBM 1911, Roda and Santoni, all of which can be tricky to locate elsewhere. Milord is renowned for its knitwear range – don’t miss the wonderfully soft cashmere jumpers. Many fashion brands make special products exclusively for Milord, for example the stunning sports jackets by Lubiam.
Piazza degli Strozzi 12