Agnelli's feel­ing for col­lars

Plaza Magazine UK & Europe - - MANUAL -

The but­ton down shirt was cre­ated for polo play­ers. The points of the col­lar were given but­ton-holes for fix­ing to but­tons on the chest to pre­vent them from flap­ping around dur­ing a match. A pas­sion­ate wearer of but­ton down shirts was the late Fiat boss and style icon Gianni Agnelli. On his jour­neys to New York he pur­chased but­ton down shirts from Brooks Broth­ers, ig­nored their func­tion and in­stead left the col­lar unbuttoned to lend an Ital­ian flair. The no­to­ri­ous play­boy wears his but­ton down col­lar un­fas­tened. The phe­nom­e­non still lives on through mod­ern Ital­ian dandies such as Fer­rari chair­man Luca di Montezemolo and the fab­ric king Lu­ciano Bar­bera.

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