WORDS OF WISD OM

Plaza Uomo UK - - Contents - Hardy Amies

Few names within the menswear in­dus­try have de­liv­ered as many words of wis­dom as Hardy Amies. Plaza Uomo brings you some of his finest.

Few names within the menswear in­dus­try have de­liv­ered as many words of wis­dom as Hardy Amies. In ad­di­tion to the quote be­low, he’s also ex­pressed that “it is to­tally im­pos­si­ble to be well-dressed in cheap shoes” and that “to achieve the non­cha­lance which is ab­so­lutely nec­es­sary for a man, one ar­ti­cle at least must not match”. Per­haps his abil­ity to ar­tic­u­late him­self can be at­trib­uted to his child­hood jour­nal­is­tic am­bi­tions. It was thanks to his way with words that se­cured him his first job at May­fair cou­ture house Lachasse by, in glow­ing terms, ex­plain­ing the beauty of a dress to one of its seam­stresses. He be­came Man­ag­ing Di­rec­tor of the la­bel in 1934 and over a decade later he launched his own be­spoke tai­lor­ing ser­vice in London at 14 Sav­ile Row. Amies died in 2003, aged 93, but Hardy Amies tai­lors is still serv­ing clients at the same ad­dress to this day.

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