With mir­ror­less in­ter­change­able lens cam­eras now widely re­garded as the fu­ture of mod­ern pho­tog­ra­phy, here are five key rea­sons to switch to the Fujifilm X Se­ries...

Practical Photography (UK) - - Discover Fujifilm X Series -

FUJIFILM BURST ONTO THE MIR­ROR­LESS scene in 2010 when it re­leased the X100, a pres­tige com­pact cam­era with a fixed 35mm equiv­a­lent lens. Since then it has cre­ated some of the most highly re­garded cam­eras on the mar­ket, tempt­ing many pro­fes­sion­als away from their DSLR kits. In March 2010, Fujifilm re­leased the X-Pro1, the first X Se­ries cam­era. Fea­tur­ing a 16MP APS-C X-Trans CMOS sen­sor, in­ter­change­able lenses and stylish retro de­sign, it be­came an in­stant hit and the cor­ner­stone of one of the most pop­u­lar cam­era ranges on the planet. To­day, Fujifilm’s CSCs boast some of the most in­no­va­tive fea­tures to be found and have been used to cap­ture some amaz­ing im­agery, thanks to their com­pact na­ture and un­de­ni­able im­age qual­ity. The X Se­ries now also in­cludes the Fujifilm GFX 50S, it’s first dig­i­tal medi­um­for­mat cam­era, which packs a colos­sal 51.4MP sen­sor that’s 1.7x larger than the 35mm full-frame al­ter­na­tive. With global trends clearly in­di­cat­ing a rise in CSC sales over tra­di­tional DSLR sales, let’s take a look at what the award-win­ning X Se­ries can of­fer...

1 The light and com­pact de­sign gives you out­stand­ing re­sults in a small pack­age

It’s no se­cret that DSLRs are large and cum­ber­some, and the higher up the mod­els you

go (to get a higher ISO or better aut­o­fo­cus), the bigger the cam­eras get. The X Se­ries bod­ies are in­cred­i­bly com­pact and much lighter than DSLRs, with the X-T2 weigh­ing half that of a typ­i­cal DSLR at just 507g. The diminu­tive size in no way com­pro­mises the range of fea­tures or im­age qual­ity on of­fer though, with all Fujifilm X Se­ries mod­els be­ing packed with some of the most cutting-edge in­no­va­tions you can buy.

2 The EVF lets you see what you’re shoot­ing, when you’re shoot­ing it

Most of the X Se­ries cam­eras come with an EVF (elec­tronic viewfinder). These de­vices re­place the tra­di­tional op­ti­cal viewfind­ers found on DSLRs and of­fer a pre­view of your scene that changes in real time as you al­ter the set­tings. The EVF can be dis­abled, restor­ing the cam­era to all the prop­er­ties of an op­ti­cal viewfinder, but the ad­van­tage of be­ing able to in­stantly see how your shot will turn out is a real game-changer, and us­ing this fea­ture will en­sure you never have to take an un­der- or over­ex­posed shot again. Sim­ply watch as you ad­just your aper­ture or ISO, and the EVF will dis­play the scene as the sen­sor sees it, so you know what you’re get­ting. The tech­nol­ogy be­hind EVFs is better now than ever, with the EVF on the X-T2 boast­ing a stag­ger­ing 2360k-dots and suf­fer­ing from no lag.

The X-Pro2 and X100 Se­ries also of­fer the op­por­tu­nity to switch be­tween EVF, OVF and a mix of the two, with a small pop-up win­dow to en­able you to en­sure you have pin-sharp fo­cus. Even the hum­ble X-T20, one of the small­est cam­eras in the line-up, in­cludes the same 2360k-dot res­o­lu­tion, mean­ing that what­ever your choice, you’re sure to see the ben­e­fits very clearly.

3 3 The elec­tronic shut­ter al­lows for silent shoot­ing at higher shut­ter speeds

A ma­jor ad­van­tage to not hav­ing a mir­ror in front of the cam­era’s sen­sor is the op­por­tu­nity to in­cor­po­rate an elec­tronic shut­ter. This al­lows the cam­era to take a read­ing of the sen­sor when the shut­ter but­ton is pressed, scan­ning from top to bot­tom. This process hap­pens in an in­stant and be­cause there is no me­chan­i­cal el­e­ment to it, it’s en­tirely silent, which is per­fect for any­body shoot­ing candid pho­to­graphs. The X Se­ries of­fers a choice of a tra­di­tional me­chan­i­cal shut­ter, ca­pa­ble of shut­ter speeds of up to 1/8000sec (de­pend­ing on model), or elec­tronic shut­ter, which can op­er­ate at speeds of up to a stag­ger­ing 1/32,000sec. Shoot­ing at such high speeds means you can work at your lens’ max­i­mum aper­ture, even in bright sun­light.

4 The X-Trans fil­ter ar­ray of­fers ex­cel­lent colour re­pro­duc­tion and sharp­ness

One of the keys to the suc­cess of Fujifilm’s X Se­ries is its bril­liant, award-win­ning X-Trans sen­sor. The ex­act me­chan­ics of this unique in­no­va­tion come from tra­di­tional Bayer colour fil­ters, which are plates that sit just in front of the sen­sor and reg­u­late the light spec­trum. A tra­di­tional Bayer fil­ter is di­vided into a re­peat­ing 2x2 grid, whereas Fujifilm’s rev­o­lu­tion­ary X-Trans fil­ter uses the same prin­ci­ples but in a 6x6 re­peat­ing fash­ion. This re­design means each hor­i­zon­tal and ver­ti­cal line on the sen­sor con­tains at least one RGB value – some­thing that a Bayer fil­ter lacks – and en­sures that colours are more ac­cu­rately rep­re­sented. The other ben­e­fit of this lay­out is that it doesn’t re­quire an op­ti­cal low-pass fil­ter, typ­i­cally used in DSLRs, to re­duce moire (an op­ti­cal dis­tor­tion found in tightly re­peat­ing pat­terns), the lack of which al­lows for much sharper im­ages. While many cam­era man­u­fac­tur­ers have dropped this fil­ter in re­cent years, it does mean their im­ages are still prone to this dis­tor­tion, so the Fujifilm’s X-Trans


fil­ter ar­ray of­fers a real bonus, adding a lot of value and im­age qual­ity to ev­ery X Se­ries cam­era and of­fer­ing the best of both worlds, with max­i­mum sharp­ness and no moire.

5 In­no­va­tion hap­pens in­stantly, across the en­tire X Se­ries range

Since the be­gin­ning of the film SLR era, in­no­va­tion and development in the pho­tog­ra­phy mar­ket has al­ways been in­tro­duced first through the pro­fes­sional cam­era bod­ies, be­fore slowly fil­ter­ing into con­sumer mod­els over a pe­riod of years. Fujifilm’s mir­ror­less cam­eras have al­ways been trail­blaz­ers, storm­ing ahead of DSLRs on the new fea­ture front and ap­ply­ing them to the en­tire range at the same time. Fujifilm has a proud her­itage of con­tin­u­ous im­prove­ment, so re­gard­less of the model you choose, you can be as­sured it will be packed with a wealth of state-of-the-art fea­tures and tech­nol­ogy. From the com­pany’s ex­cel­lent EVFs, to Fujifilm’s sig­na­ture Film Sim­u­la­tion modes (repli­cat­ing the brand’s pop­u­lar film fin­ishes, from Provia, Velvia and Clas­sic Chrome colour stock, to time­less black & white looks such as Acros), as well as the X-Trans sen­sor and stun­ning retro de­sign, ev­ery X Se­ries CSC is as ca­pa­ble as the next one of cap­tur­ing amaz­ing shots ev­ery time.

Us­ing the sim­ple play­back and re­view con­trols lets you scroll through and delete your im­ages eas­ily. This can be also be achieved by us­ing the X-T20’s touch­screen. The X-T20’s touch­screen tilts to al­low you to al­ter the an­gle of the screen and com­pose...

Above Fujifilm’s Fujinon lenses are among the sharpest and high­est qual­ity glass avail­able to­day.

UL­TI­MATE CON­TROL EX­CEP­TIONAL ERGONOMICS FUJINON LENSES APER­TURE RING TIME­LESS DE­SIGN SOLID CON­STRUC­TION EASY & IN­STANT FO­CUS­ING Along­side a full ar­ray of func­tion but­tons and top-plate con­trol, the X Se­ries thumb wheels pro­vide in­stant and pre­cise...

Above The de­sign of the X Se­ries evokes the time­less style of clas­sic cam­eras.

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