With mirrorless interchangeable lens cameras now widely regarded as the future of modern photography, here are five key reasons to switch to the Fujifilm X Series...
FUJIFILM BURST ONTO THE MIRRORLESS scene in 2010 when it released the X100, a prestige compact camera with a fixed 35mm equivalent lens. Since then it has created some of the most highly regarded cameras on the market, tempting many professionals away from their DSLR kits. In March 2010, Fujifilm released the X-Pro1, the first X Series camera. Featuring a 16MP APS-C X-Trans CMOS sensor, interchangeable lenses and stylish retro design, it became an instant hit and the cornerstone of one of the most popular camera ranges on the planet. Today, Fujifilm’s CSCs boast some of the most innovative features to be found and have been used to capture some amazing imagery, thanks to their compact nature and undeniable image quality. The X Series now also includes the Fujifilm GFX 50S, it’s first digital mediumformat camera, which packs a colossal 51.4MP sensor that’s 1.7x larger than the 35mm full-frame alternative. With global trends clearly indicating a rise in CSC sales over traditional DSLR sales, let’s take a look at what the award-winning X Series can offer...
1 The light and compact design gives you outstanding results in a small package
It’s no secret that DSLRs are large and cumbersome, and the higher up the models you
go (to get a higher ISO or better autofocus), the bigger the cameras get. The X Series bodies are incredibly compact and much lighter than DSLRs, with the X-T2 weighing half that of a typical DSLR at just 507g. The diminutive size in no way compromises the range of features or image quality on offer though, with all Fujifilm X Series models being packed with some of the most cutting-edge innovations you can buy.
2 The EVF lets you see what you’re shooting, when you’re shooting it
Most of the X Series cameras come with an EVF (electronic viewfinder). These devices replace the traditional optical viewfinders found on DSLRs and offer a preview of your scene that changes in real time as you alter the settings. The EVF can be disabled, restoring the camera to all the properties of an optical viewfinder, but the advantage of being able to instantly see how your shot will turn out is a real game-changer, and using this feature will ensure you never have to take an under- or overexposed shot again. Simply watch as you adjust your aperture or ISO, and the EVF will display the scene as the sensor sees it, so you know what you’re getting. The technology behind EVFs is better now than ever, with the EVF on the X-T2 boasting a staggering 2360k-dots and suffering from no lag.
The X-Pro2 and X100 Series also offer the opportunity to switch between EVF, OVF and a mix of the two, with a small pop-up window to enable you to ensure you have pin-sharp focus. Even the humble X-T20, one of the smallest cameras in the line-up, includes the same 2360k-dot resolution, meaning that whatever your choice, you’re sure to see the benefits very clearly.
3 3 The electronic shutter allows for silent shooting at higher shutter speeds
A major advantage to not having a mirror in front of the camera’s sensor is the opportunity to incorporate an electronic shutter. This allows the camera to take a reading of the sensor when the shutter button is pressed, scanning from top to bottom. This process happens in an instant and because there is no mechanical element to it, it’s entirely silent, which is perfect for anybody shooting candid photographs. The X Series offers a choice of a traditional mechanical shutter, capable of shutter speeds of up to 1/8000sec (depending on model), or electronic shutter, which can operate at speeds of up to a staggering 1/32,000sec. Shooting at such high speeds means you can work at your lens’ maximum aperture, even in bright sunlight.
4 The X-Trans filter array offers excellent colour reproduction and sharpness
One of the keys to the success of Fujifilm’s X Series is its brilliant, award-winning X-Trans sensor. The exact mechanics of this unique innovation come from traditional Bayer colour filters, which are plates that sit just in front of the sensor and regulate the light spectrum. A traditional Bayer filter is divided into a repeating 2x2 grid, whereas Fujifilm’s revolutionary X-Trans filter uses the same principles but in a 6x6 repeating fashion. This redesign means each horizontal and vertical line on the sensor contains at least one RGB value – something that a Bayer filter lacks – and ensures that colours are more accurately represented. The other benefit of this layout is that it doesn’t require an optical low-pass filter, typically used in DSLRs, to reduce moire (an optical distortion found in tightly repeating patterns), the lack of which allows for much sharper images. While many camera manufacturers have dropped this filter in recent years, it does mean their images are still prone to this distortion, so the Fujifilm’s X-Trans
“THE ELECTRONIC SHUTTER IS SILENT AND CAN SHOOT AT SPEEDS OF UP TO 1/32,000SEC”
filter array offers a real bonus, adding a lot of value and image quality to every X Series camera and offering the best of both worlds, with maximum sharpness and no moire.
5 Innovation happens instantly, across the entire X Series range
Since the beginning of the film SLR era, innovation and development in the photography market has always been introduced first through the professional camera bodies, before slowly filtering into consumer models over a period of years. Fujifilm’s mirrorless cameras have always been trailblazers, storming ahead of DSLRs on the new feature front and applying them to the entire range at the same time. Fujifilm has a proud heritage of continuous improvement, so regardless of the model you choose, you can be assured it will be packed with a wealth of state-of-the-art features and technology. From the company’s excellent EVFs, to Fujifilm’s signature Film Simulation modes (replicating the brand’s popular film finishes, from Provia, Velvia and Classic Chrome colour stock, to timeless black & white looks such as Acros), as well as the X-Trans sensor and stunning retro design, every X Series CSC is as capable as the next one of capturing amazing shots every time.
Above The design of the X Series evokes the timeless style of classic cameras.
ULTIMATE CONTROL EXCEPTIONAL ERGONOMICS FUJINON LENSES APERTURE RING TIMELESS DESIGN SOLID CONSTRUCTION EASY & INSTANT FOCUSING Alongside a full array of function buttons and top-plate control, the X Series thumb wheels provide instant and precise levels of control with intuitive ergonomics. Fujifilm has the perfect balance of form and function, featuring intuitive layouts and comfortable handling. Fujinon lenses build on a vast pedigree and provide an excellent level of quality, covering a native focal range of 10-400mm. Fujinon XF lenses feature working aperture rings, giving you that true rangefinder feel and a traditional way of shooting. X Series cameras tend to be available in two colours, all-black or with a silver top-plate, with a stylish finish reminiscent of a classic film camera. Each X Series CSC is built to the highest standards to withstand constant use, from the models employing magnesium alloy, to the entry-level models that incorporate a tough plastic design. The X Series cameras’ simple focus switch is the perfect way to change between manual and auto on the fly.
PLAYBACK & REVIEW TILTING MECHANISM LCD TOUCHSCREEN ELECTRONIC VIEWFINDER CUSTOMISE EVERYTHING INTUITIVE CONTROL
Using the simple playback and review controls lets you scroll through and delete your images easily. This can be also be achieved by using the X-T20’s touchscreen. The X-T20’s touchscreen tilts to allow you to alter the angle of the screen and compose some very creative shots from otherwise hardto-reach angles. Previewing your shots before you take them with the stunning 2360k-dot OLED EVF means you always know what you’re going to get. Fujifilm has created an excellent touchscreen, with the X-T20’s 3in 1040k-dot display being both breathtaking to view and highly functional, with an exceptional level of responsiveness. Fujifilm believes in letting you make your camera your own, with a large amount of customisable buttons allowing you to allocate controls to fit in with your working style. The X-T20 features a four-button control pad, allowing you to effortlessly navigate the menu or select your focal points with ease.
Above Fujifilm’s Fujinon lenses are among the sharpest and highest quality glass available today.