CRAFT & TRA­DI­TION FUJIFILM SO FAR

Practical Photography (UK) - - Discover Fujifilm X Series -

Fuji Photo Film Co was es­tab­lished in 1934 as the first Ja­panese man­u­fac­turer of pho­to­graphic film. Ten years later the fledg­ling com­pany be­gan to pro­duce lenses and op­ti­cal glass, then in 1948 it re­leased its first cam­era – the Fu­jica Six – a 6x6 fold­ing viewfinder cam­era. The Fujifilm brand has since gone from strength to strength. In 1988 it was Fujifilm that de­vel­oped and re­leased the world’s first fully dig­i­tal cam­era, the Fu­jiX DS-1P. And in 2010 the com­pany pro­duced an­other game-changer, with the re­lease of the Fujifilm X100 herald­ing the start of the X Se­ries. A 35mm equiv­a­lent fixed lens APS-C mir­ror­less CSC, this cam­era proved ex­tremely pop­u­lar, of­fer­ing great power in a com­pact body with a stun­ning retro de­sign. It was so well re­ceived that to­day the X100 Se­ries is on its fourth in­car­na­tion and has spawned an en­tire range of hugely pop­u­lar Fujifilm mir­ror­less cam­eras, right up to the mighty GFX 50S, the com­pany’s first mir­ror­less medi­um­for­mat body.

Left The Fujifilm GFX 50S is a revolution in medium-for­mat pho­tog­ra­phy.

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