CRAFT & TRADITION FUJIFILM SO FAR
Fuji Photo Film Co was established in 1934 as the first Japanese manufacturer of photographic film. Ten years later the fledgling company began to produce lenses and optical glass, then in 1948 it released its first camera – the Fujica Six – a 6x6 folding viewfinder camera. The Fujifilm brand has since gone from strength to strength. In 1988 it was Fujifilm that developed and released the world’s first fully digital camera, the FujiX DS-1P. And in 2010 the company produced another game-changer, with the release of the Fujifilm X100 heralding the start of the X Series. A 35mm equivalent fixed lens APS-C mirrorless CSC, this camera proved extremely popular, offering great power in a compact body with a stunning retro design. It was so well received that today the X100 Series is on its fourth incarnation and has spawned an entire range of hugely popular Fujifilm mirrorless cameras, right up to the mighty GFX 50S, the company’s first mirrorless mediumformat body.
Left The Fujifilm GFX 50S is a revolution in medium-format photography.