THE CREATIVE PROCESS
Our Sound of Music feature and poster illustrator, David Wardle, of print company Bold & Noble, shares his inspiration with us.
Do you have any creative rituals?
I always try and start out with a pencil and a piece of paper and work through the basic idea of what I want to create before I use the computer or do anything too finished by hand.
What do you do to stay calm amidst a busy period at work?
I’ve been a competitive runner since I was 12 and it’s a great way to escape daily life. I usually run before work or in my lunch break, and often again in the evening. We’re lucky enough to live close to a network of footpaths and bridleways that spread for miles out into the countryside. It’s always given me time to think and resolve any problems. We have three kids, and Jane (who is also my business partner), and I juggle the majority of work and childcare. Time on your own is really important.
How do you stay inspired?
I’m naturally competitive with myself so whenever I get a brief I want to make a good job of the project. Working on commissions also helps us come up with new ideas for Bold & Noble product lines, so trying new things that maybe don’t work out or don’t get approved can always lead to something else. People then buying the stuff you create or commissioning is always inspiring.
Where do you get your best creative ideas?
I get them when I least expect it – because we are running a home and a business together it’s quite a tricky balance to have ‘thinking’ time set aside, so that usually comes when I’m engaged in another task, like gardening, painting, chopping wood or any number of domestic duties.
What podcasts are you listening to at the moment?
Deadly Sirius – it’s a light hearted look at everything from the meaning of life to pop culture discussed by comedians.