THE STUBHUB Q AWARDS 2O16: BIGGER AND BETTER THAN THA EVER
Having helped to open our awards to the public for the first time ever, this year’s sponsors StubHub take you behind the scenes of the biggest ever Q Awards ceremony… But just how big was it?
StubHub are all about unique live events. In 2010 they presented their first official show at the SXSW festival when US alternative rock outfit Stone Temple Pilots headlined the Austin Music Hall. Since then, the ticketing site has continued to develop partnerships with other American festivals, including Delaware’s Firefly, San Francisco’s Outside Lands and the punk-inspired annual Riot Fest. Working with artists directly, they have also championed emerging acts via their Next Stage Concert Series, which began two years ago, as well as collaborating with the likes of Jessie J and Jennifer Lopez – offering premium and VIP experiences for the latter’s recent All I Have residency in Las Vegas. However, StubHub are not only creating amazing nights out, they also strive behind the scenes to improve the live experiences for fans and artists alike. It’s why they’ve pioneered their market-leading FanProtect™ Guarantee, so that people who use the site can enjoy both flexibility and security when buying tickets to a variety of events, and it’s why in the UK they have partnered up with iconic venues such as The O2 and
the SSE Wembley Arena in London. All that work, front and backstage, came together in a special way a few weeks ago as StubHub linked up with the Q Awards. Not only did they sponsor the event, making sure the world’s greatest music awards returned for another brilliant year, but they helped open its doors to Q readers for the first time ever, by selling tickets direct to fans so they could watch all the action as it unfolded onstage at the Roundhouse. So what are the vital ingredients needed to stage the biggest Q Awards ever? The support of StubHub, plus a blizzard of rather impressive statistics…
4647 pints of lager, courtesy of Red Stripe, for starters…
2 horses to deliver Q Hall Of Fame inductees Madness to the ceremony by stage coach.
4868 miles, the distanced travelled by the chunks of marble that featured on the 2016 Buster + Punchdesigned Q Award trophies. Each came from China and featured a unique rough finish on top with polished edges. The winners’ mantelpieces will be looking extra classy this year.
102,647,041102 video plays and counting… The combined total of views for this year’s Q Best Video nominees.
29 years and six months, the time in which Q Best Live Act winners U2 still haven’t found what they’re looking for.
71 characters (including spaces) required to spell out the title of The 1975’ s second album, I Like It When You Sleep, For You Are So Beautiful Yet So Unaware Of It, winner of Q Best Album, presented by Absolute Radio, and the longest title ever to top the US album charts.
1176 hours, time spent by Meat Loaf – recipient of this year’s Q Hero Award – on the top of the UK charts with I’d Do Anything For Love (But I Won’t Do That).
3 years… running that Absolute Radio’s Christian O’Connell has hosted the Q Awards.
273 million albums sold collectively by the five acts nominated for Q Best Act In The World Today (namely U2, The 1975, Muse, Biffy Clyro and Coldplay).
861 metres’ worth of wristbands worn by all the guests and staff at this year’s awards (courtesy of IDC Band).
$248.40 the amount paid by a young Dave Evans, now better known as Edge, for his first ever Gibson guitar – a Gibson Explorer he
bought while on holiday in New York in 1978. Not only has he still got it, he’s now got the Q Gibson Les Paul Award to go with it!
407,315 total votes cast by the public for this year’s awards in just over a month.
7 parallel lines, on the iconic cover of the album of the same name by Q Outstanding Contribution To Music winners Blondie.
948 shots of Jack Daniel’s consumed on the night. Mixers were available.
250 music fans watching the awards ceremony live in person at the Roundhouse… Which is a 100 per cent increase on all previous Q Awards ever, thanks to StubHub selling tickets to the public for the first time. All Day…
and all of the night. Not only an anthem by Q Classic Songwriter winner Ray Davies, but almost the duration time of this year’s aftershow party! Proof that fun, as they say, can be a serious business!
Let the mayhem commence… Before the The StubHub Q Awards 2016 began, Roundhouse, Camden, London, 2 November, 2016.
The StubHub Q Awards 2016 in full effect: (clockwise from top left) Coldplay’s Will and Jonny get close; Edge and Ronnie Wood say hello; the expectant audience; New Order’s Gillian and Stephen with M.I.A.; Madness on their pony and trap; “Classic Songwriter” Ray Davies; stage invader Suggs with Absolute Radio DJ and awards presenter Christian O’Connell.