THE STUBHUB Q AWARDS 2O16: BIG­GER AND BET­TER THAN THA EVER

Hav­ing helped to open our awards to the pub­lic for the first time ever, this year’s spon­sors StubHub take you be­hind the scenes of the biggest ever Q Awards cer­e­mony… But just how big was it?

Q (UK) - - Front Page -

StubHub are all about unique live events. In 2010 they pre­sented their first of­fi­cial show at the SXSW fes­ti­val when US al­ter­na­tive rock out­fit Stone Tem­ple Pi­lots head­lined the Austin Mu­sic Hall. Since then, the tick­et­ing site has con­tin­ued to de­velop part­ner­ships with other Amer­i­can fes­ti­vals, in­clud­ing Delaware’s Firefly, San Fran­cisco’s Out­side Lands and the punk-in­spired an­nual Riot Fest. Work­ing with artists di­rectly, they have also cham­pi­oned emerg­ing acts via their Next Stage Con­cert Se­ries, which be­gan two years ago, as well as col­lab­o­rat­ing with the likes of Jessie J and Jen­nifer Lopez – of­fer­ing pre­mium and VIP ex­pe­ri­ences for the lat­ter’s re­cent All I Have res­i­dency in Las Ve­gas. How­ever, StubHub are not only cre­at­ing amazing nights out, they also strive be­hind the scenes to im­prove the live ex­pe­ri­ences for fans and artists alike. It’s why they’ve pi­o­neered their mar­ket-lead­ing FanPro­tect™ Guar­an­tee, so that peo­ple who use the site can en­joy both flex­i­bil­ity and se­cu­rity when buy­ing tick­ets to a va­ri­ety of events, and it’s why in the UK they have part­nered up with iconic venues such as The O2 and

the SSE Wem­b­ley Arena in Lon­don. All that work, front and back­stage, came to­gether in a special way a few weeks ago as StubHub linked up with the Q Awards. Not only did they sponsor the event, mak­ing sure the world’s great­est mu­sic awards re­turned for an­other bril­liant year, but they helped open its doors to Q read­ers for the first time ever, by sell­ing tick­ets di­rect to fans so they could watch all the ac­tion as it un­folded on­stage at the Round­house. So what are the vi­tal in­gre­di­ents needed to stage the biggest Q Awards ever? The sup­port of StubHub, plus a bliz­zard of rather im­pres­sive sta­tis­tics…

4647 pints of lager, cour­tesy of Red Stripe, for starters…

2 horses to de­liver Q Hall Of Fame in­ductees Mad­ness to the cer­e­mony by stage coach.

4868 miles, the dis­tanced trav­elled by the chunks of mar­ble that fea­tured on the 2016 Buster + Punchde­signed Q Award tro­phies. Each came from China and fea­tured a unique rough fin­ish on top with pol­ished edges. The win­ners’ man­tel­pieces will be look­ing ex­tra classy this year.

102,647,041102 video plays and count­ing… The com­bined to­tal of views for this year’s Q Best Video nom­i­nees.

29 years and six months, the time in which Q Best Live Act win­ners U2 still haven’t found what they’re look­ing for.

71 char­ac­ters (in­clud­ing spaces) re­quired to spell out the ti­tle of The 1975’ s sec­ond al­bum, I Like It When You Sleep, For You Are So Beau­ti­ful Yet So Un­aware Of It, winner of Q Best Al­bum, pre­sented by Ab­so­lute Ra­dio, and the long­est ti­tle ever to top the US al­bum charts.

1176 hours, time spent by Meat Loaf – re­cip­i­ent of this year’s Q Hero Award – on the top of the UK charts with I’d Do Any­thing For Love (But I Won’t Do That).

3 years… run­ning that Ab­so­lute Ra­dio’s Chris­tian O’Con­nell has hosted the Q Awards.

273 mil­lion al­bums sold col­lec­tively by the five acts nom­i­nated for Q Best Act In The World To­day (namely U2, The 1975, Muse, Biffy Clyro and Cold­play).

861 me­tres’ worth of wrist­bands worn by all the guests and staff at this year’s awards (cour­tesy of IDC Band).

$248.40 the amount paid by a young Dave Evans, now bet­ter known as Edge, for his first ever Gib­son gui­tar – a Gib­son Ex­plorer he

bought while on hol­i­day in New York in 1978. Not only has he still got it, he’s now got the Q Gib­son Les Paul Award to go with it!

407,315 to­tal votes cast by the pub­lic for this year’s awards in just over a month.

7 par­al­lel lines, on the iconic cover of the al­bum of the same name by Q Out­stand­ing Con­tri­bu­tion To Mu­sic win­ners Blondie.

948 shots of Jack Daniel’s consumed on the night. Mix­ers were avail­able.

250 mu­sic fans watch­ing the awards cer­e­mony live in per­son at the Round­house… Which is a 100 per cent in­crease on all pre­vi­ous Q Awards ever, thanks to StubHub sell­ing tick­ets to the pub­lic for the first time. All Day…

and all of the night. Not only an an­them by Q Classic Song­writer winner Ray Davies, but al­most the du­ra­tion time of this year’s af­ter­show party! Proof that fun, as they say, can be a se­ri­ous busi­ness!

Let the may­hem com­mence… Be­fore the The StubHub Q Awards 2016 be­gan, Round­house, Cam­den, Lon­don, 2 November, 2016.

The StubHub Q Awards 2016 in full ef­fect: (clock­wise from top left) Cold­play’s Will and Jonny get close; Edge and Ron­nie Wood say hello; the ex­pec­tant au­di­ence; New Or­der’s Gil­lian and Stephen with M.I.A.; Mad­ness on their pony and trap; “Classic Song­writer” Ray Davies; stage in­vader Suggs with Ab­so­lute Ra­dio DJ and awards presenter Chris­tian O’Con­nell.

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