Q (UK) - - Girl Ray -

From cheap pho­to­copies to full-colour hand­outs, as club nights and raves grew more elab­o­rate so did their mar­ket­ing. Even in the early days, pro­mot­ers weren’t shy of adding a few acid-flavoured buzz­words. A hand-let­tered 1988 flyer for Paul Oak­en­fold’s night On One asked, “Have you passed the acid test? Aci­i­ieeed!”, while ware­house raves such as Ge­n­e­sis promised “Laz­ers… smoke… strobes…” (And, re­as­sur­ingly, “Fire of­fi­cer on site!”) But by the early ’ 90s large-scale events such as Fan­tazia had en­tered into a pro­mo­tional arms race with their com­peti­tors, of­fer­ing such treats as “12 hours of MU­SI­CAL DE­LIGHT in 10,000 sq feet of UNIQUE VIS­UAL MAD­NESS”.

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