Crafty chat

We in­ter­view stam­per Chloe En­dean

Quick Cards Magazine - - Welcome -

C hloe En­dean has had a very busy craft­ing ca­reer, from de­sign­ing a small Christ­mas col­lec­tion for a pa­per­craft show to be­com­ing a Hochanda TV guest and re­cently launch­ing her own on­line craft store. Luck­ily, she found time in her busy sched­ule to give us all the latest gos­sip and craft­ing news over a nice cup of tea…

We were re­ally ex­cited when we heard that you were open­ing your own on­line craft store. Tell us more about it.

The on­line store opened as a re­sult of the launch of my own stamp range, ‘Stamps by Chloe’. I wanted it to be the go to place for ev­ery­thing about the range, show­cas­ing our prod­ucts along with lots of in­spi­ra­tion on how to use the stamps and dies.

What’s the best thing about run­ning your own craft store?

The best thing about run­ning the store has to be be­ing sur­rounded by fab­u­lous prod­ucts ev­ery day! As a crafter, I’m re­ally pas­sion­ate about crafts and find­ing new prod­ucts.

So, how did your Stamps by Chloe col­lec­tion come about?

Stamps by Chloe was re­ally how it all started. I be­gan mak­ing hand­made cards and sell­ing them at fairs while I was at col­lege. I al­ways had ideas for my own de­signs, but could never find nd ex­actly what I wanted. I hand drew my own de­signs, which started out with a Christ­mas range con­sist­ing of 20 of each de­sign (there were 11 in to­tal). I had de­signed them to use my­self re­ally, but other crafters loved them. We then did a pa­per­craft show and ev­ery­thin ngg snow­balled from there. Since then, we have worked with WOW Em­boss­ing Pow­der to cre­ate our own ex­clu­sive em­boss­ing pow­der range, re­leased Sparke­li­cious (a su­per sparkly y range of glitter that is our se­cret weapon for cre­at­ing a show­stop­ping sparkle on your projects), and more re­cently our die range – Dies by Chloe – a range of dies de­signed to match and com­ple­ment our stamp de­signs.

Have you found it chal­leng­ing to come up with new prod­uct ideas?

De­sign­ing and de­vel­op­ing new craft pro­duc cts s has to be one of my favourite parts of my job.ob. I love de­sign­ing, but it’s just a shame there aren’t more hours in the day! I al­ways have so many ideas for de­sign­ing a new stamp or die de­sign, so it’s re­ally ex­cit­ing when I get the pro­to­types through and I get to see my de­sign ideas made into a re­al­ity.

Where do you look for in­spi­ra­tion?

I find in­spi­ra­tion ev­ery­where, be it dis­cov­er­ing a new colour com­bi­na­tion in a fab­ric or see­ing a beau­ti­ful flower while out on a walk that I think would make a per­fect stamp or die.

We know that you’ve been with Hochanda since the launch of the chan­nel. Do you find it daunt­ing to work on live shows?

I love be­ing part of the Hochanda fam­ily, and it’s great to have been there from the very be­gin­ning of the chan­nel and to see it grow. I re­ally en­joy pre­sent­ing the live shows – it’s so much fun and I en­joy hav­ing view­ers email in as it makes the shows so in­ter­ac­tive. It feels just like craft­ing in my craft room at home when I’m demon­strat­ing on TV – in fact, some­times I’ll get a new idea while on air and it’s the per­fect time to try it out! I also think it’s fan­tas­tic that we get lots of demo time at Hochanda, as we get the chance to show­case our prod­ucts and ideas and get to share lots of in­spi­ra­tion with you all at home.

When you’re not busy run­ning your busi­ness, what would you be do­ing?

When I’m not busy craft­ing, I love run­ning and swim­ming. Oh, and shop­ping too, of course!

How did you get into craft­ing?

I first got into craft­ing when I was re­ally young with my Grandma. She is very cre­ative and was al­ways mak­ing some­thing, be it paint­ing or sewing to­gether teddy bears. One Christ­mas, she bought me a rub­ber stamp­ing kit, which re­ally got me into craft­ing – I was in­stantly hooked! She makes cards now, too!

Is there a craft you’ve al­ways wanted to try but haven’t got around to yet?

I would love to try mak­ing glass or­na­ments for Christ­mas as the tech­nique looks so cool, or floristry as that looks fab, too! I have tried jew­ellery mak­ing and re­ally got into ku­mi­himo, a Ja­panese form of braid mak­ing. I would also love to start scrap­book­ing – I think it’s such a shame that photos are kept on phones nowa­days, when they could be dis­played in a beau­ti­ful scrap­book in­stead.

Lastly… tell us some­thing sur­pris­ing about your­self!

A bit ran­dom, but I can catch a Mal­teser in my mouth while hula hoop­ing!

Chloe’s beau­ti­ful but­ter­fly stamps were in­spired by her na­ture walks!

Chloe’s sparkly cards are sure to wow loved ones on Christ­mas morn­ing

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