We interview stamper Chloe Endean
C hloe Endean has had a very busy crafting career, from designing a small Christmas collection for a papercraft show to becoming a Hochanda TV guest and recently launching her own online craft store. Luckily, she found time in her busy schedule to give us all the latest gossip and crafting news over a nice cup of tea…
We were really excited when we heard that you were opening your own online craft store. Tell us more about it.
The online store opened as a result of the launch of my own stamp range, ‘Stamps by Chloe’. I wanted it to be the go to place for everything about the range, showcasing our products along with lots of inspiration on how to use the stamps and dies.
What’s the best thing about running your own craft store?
The best thing about running the store has to be being surrounded by fabulous products every day! As a crafter, I’m really passionate about crafts and finding new products.
So, how did your Stamps by Chloe collection come about?
Stamps by Chloe was really how it all started. I began making handmade cards and selling them at fairs while I was at college. I always had ideas for my own designs, but could never find nd exactly what I wanted. I hand drew my own designs, which started out with a Christmas range consisting of 20 of each design (there were 11 in total). I had designed them to use myself really, but other crafters loved them. We then did a papercraft show and everythin ngg snowballed from there. Since then, we have worked with WOW Embossing Powder to create our own exclusive embossing powder range, released Sparkelicious (a super sparkly y range of glitter that is our secret weapon for creating a showstopping sparkle on your projects), and more recently our die range – Dies by Chloe – a range of dies designed to match and complement our stamp designs.
Have you found it challenging to come up with new product ideas?
Designing and developing new craft produc cts s has to be one of my favourite parts of my job.ob. I love designing, but it’s just a shame there aren’t more hours in the day! I always have so many ideas for designing a new stamp or die design, so it’s really exciting when I get the prototypes through and I get to see my design ideas made into a reality.
Where do you look for inspiration?
I find inspiration everywhere, be it discovering a new colour combination in a fabric or seeing a beautiful flower while out on a walk that I think would make a perfect stamp or die.
We know that you’ve been with Hochanda since the launch of the channel. Do you find it daunting to work on live shows?
I love being part of the Hochanda family, and it’s great to have been there from the very beginning of the channel and to see it grow. I really enjoy presenting the live shows – it’s so much fun and I enjoy having viewers email in as it makes the shows so interactive. It feels just like crafting in my craft room at home when I’m demonstrating on TV – in fact, sometimes I’ll get a new idea while on air and it’s the perfect time to try it out! I also think it’s fantastic that we get lots of demo time at Hochanda, as we get the chance to showcase our products and ideas and get to share lots of inspiration with you all at home.
When you’re not busy running your business, what would you be doing?
When I’m not busy crafting, I love running and swimming. Oh, and shopping too, of course!
How did you get into crafting?
I first got into crafting when I was really young with my Grandma. She is very creative and was always making something, be it painting or sewing together teddy bears. One Christmas, she bought me a rubber stamping kit, which really got me into crafting – I was instantly hooked! She makes cards now, too!
Is there a craft you’ve always wanted to try but haven’t got around to yet?
I would love to try making glass ornaments for Christmas as the technique looks so cool, or floristry as that looks fab, too! I have tried jewellery making and really got into kumihimo, a Japanese form of braid making. I would also love to start scrapbooking – I think it’s such a shame that photos are kept on phones nowadays, when they could be displayed in a beautiful scrapbook instead.
Lastly… tell us something surprising about yourself!
A bit random, but I can catch a Malteser in my mouth while hula hooping!
Chloe’s beautiful butterfly stamps were inspired by her nature walks!
Chloe’s sparkly cards are sure to wow loved ones on Christmas morning