LTW calls on op­er­a­tors to re­ward sea­son ticket loy­alty

Rail (UK) - - News -

Lon­don Trav­elWatch (LTW) claims many sea­son ticket hold­ers feel un­re­warded for their loy­alty, with most be­ing un­aware of the full range of tick­ets avail­able to them and some pay­ing more than they need to for their daily com­mute.

LTW’s re­search, pub­lished on Oc­to­ber 25, sug­gests that many sea­son ticket hold­ers re­new their tick­ets while be­ing un­aware that they could be pay­ing less, and that there is lit­tle in­for­ma­tion or help avail­able to en­sure pas­sen­gers don’t pay more than they need to.

LTW is call­ing on train op­er­a­tors to af­ford a bet­ter ser­vice to an­nual sea­son ticket hold­ers by bet­ter ex­plain­ing the ben­e­fits of sea­son tick­ets, help­ing cus­tomers to de­cide whether sea­son tick­ets are the best op­tion, of­fer­ing more travel perks such as ex­tended dis­counted travel, and pro­vid­ing ‘ad­e­quate’ plas­tic sea­son tick­ets in­stead of ‘poor qual­ity’ pa­per ones.

LTW chair­man Arthur Leath­ley said: “It is clear from our re­search that com­muters feel like they are be­ing taken for granted by op­er­a­tors, de­spite pay­ing thou­sands of pounds to travel to and from work. Some­times the cost of an­nual tick­ets can make up a quar­ter of take-home pay.

“In a lot of cases com­muters could get bet­ter value for money if they were made aware of ex­tras in­cluded with their sea­son tick­ets, such as a Gold Card. We hope that op­er­a­tors will re­alise that many of our rec­om­men­da­tions could be quick wins for them, and we look for­ward to work­ing with them to im­prove op­tions for pas­sen­gers.”

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