The beauty game-changers
They’ve built a brand from a blog. Now Pixiwoo sisters Sam and Nic Chapman share their best tips
It started with a friend’s request to know how to do a smoky eye, but little did qualified make-up artists (and sisters) Sam and Nic Chapman know that when they uploaded that first eight-minute video to a Youtube channel they called Pixiwoo, it would be the start of something huge. That video was followed by many others, made “just because we loved doing it”; now, eight years on, they have a worldwide audience of over two million subscribers, a bestselling book Face (Blink Publishing, £20) and are a bona fide influence in the beauty industry, as well as having produced their feature-length documentary Pixiwoo Present: Hollywood Icons. But what’s their secret?
Sam, 40, and Nic, 37, started uploading to Youtube long before the clambering masses realised there was money to be made or Insta-fame to be achieved on the video platform, so they approached it without agenda, script or intent. While others hide behind filters, face-tuning and edited perfection, the Chapmans have never shied away from telling the truth or felt the need to edit themselves on camera: witness their lively blogs detailing everything from their dieting dilemmas to when they’ve had ‘tweakments’, as well as their regularly make-up-free faces. The result is a huge amount of trust between them and their legions of fans, so when they collaborated with Real Techniques in 2010 to launch a collection of make-up brushes, there was an implicit understanding that their names wouldn’t be on them unless they were high
Pixiwoo sisters Nic (left) and Sam