The beauty game-chang­ers

They’ve built a brand from a blog. Now Pixi­woo sis­ters Sam and Nic Chap­man share their best tips

Red - - CONTENTS -

It started with a friend’s re­quest to know how to do a smoky eye, but lit­tle did qual­i­fied make-up artists (and sis­ters) Sam and Nic Chap­man know that when they up­loaded that first eight-minute video to a Youtube chan­nel they called Pixi­woo, it would be the start of some­thing huge. That video was fol­lowed by many others, made “just be­cause we loved do­ing it”; now, eight years on, they have a world­wide au­di­ence of over two mil­lion sub­scribers, a best­selling book Face (Blink Pub­lish­ing, £20) and are a bona fide in­flu­ence in the beauty in­dus­try, as well as hav­ing pro­duced their fea­ture-length doc­u­men­tary Pixi­woo Present: Hol­ly­wood Icons. But what’s their se­cret?

Sam, 40, and Nic, 37, started up­load­ing to Youtube long be­fore the clam­ber­ing masses re­alised there was money to be made or In­sta-fame to be achieved on the video plat­form, so they ap­proached it with­out agenda, script or in­tent. While others hide be­hind fil­ters, face-tun­ing and edited per­fec­tion, the Chap­mans have never shied away from telling the truth or felt the need to edit them­selves on cam­era: wit­ness their lively blogs de­tail­ing ev­ery­thing from their di­et­ing dilem­mas to when they’ve had ‘tweak­ments’, as well as their reg­u­larly make-up-free faces. The re­sult is a huge amount of trust between them and their le­gions of fans, so when they col­lab­o­rated with Real Tech­niques in 2010 to launch a col­lec­tion of make-up brushes, there was an im­plicit un­der­stand­ing that their names wouldn’t be on them un­less they were high

Pixi­woo sis­ters Nic (left) and Sam

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