The one for blondes
John Frieda Sheer Blonde Highlight Activating Shampoo and Conditioner, £6.99 each
Hard to imagine but (DIY colour aside) there was a time when we could do little to boost our blonde at home. Then came John Frieda Sheer Blonde. Now renowned for bringing faded highlights back to life with a satisfying brightness, the original duo has since been joined by further illumination, lightening and tone-correcting products.