Firm grows with £10.8m acquisition
HOUSEHOLD goods manufacturer McBride is accelerating its growth with the acquisition of a Danish company for £10.8m.
The business has agreed to acquire Danlind, a supplier of auto dish-wash and laundry products.
McBride said the deal provides it with access to the auto dish-wash tablets market, where Danlind has a significant range of retail and contract customers along with ‘a well-established position’ in the Nordic region.
Danlind will enable McBride to gain entry into growth segments where it is currently under represented.
Additionally, McBride said Danlind’s ‘strong position in ecolabel products’ can be developed further through McBride’s extensive European reach.
McBride CEO Rik De Vos said: “With this acquisition, the combined resources and knowledge of the two companies will provide McBride with accelerated growth in several key categories and geographies and enable us to access new customers.
“The excellent operational and cultural fit between both companies gives the board confidence that the integration of Danlind will be executed efficiently.”