Firm grows with £10.8m ac­qui­si­tion

Rochdale Observer - - BUSINESS -

HOUSE­HOLD goods man­u­fac­turer McBride is ac­cel­er­at­ing its growth with the ac­qui­si­tion of a Dan­ish com­pany for £10.8m.

The busi­ness has agreed to ac­quire Dan­lind, a sup­plier of auto dish-wash and laun­dry prod­ucts.

McBride said the deal pro­vides it with ac­cess to the auto dish-wash tablets mar­ket, where Dan­lind has a sig­nif­i­cant range of re­tail and con­tract cus­tomers along with ‘a well-es­tab­lished po­si­tion’ in the Nordic re­gion.

Dan­lind will en­able McBride to gain en­try into growth seg­ments where it is cur­rently un­der rep­re­sented.

Ad­di­tion­ally, McBride said Dan­lind’s ‘strong po­si­tion in eco­la­bel prod­ucts’ can be de­vel­oped fur­ther through McBride’s ex­ten­sive Euro­pean reach.

McBride CEO Rik De Vos said: “With this ac­qui­si­tion, the com­bined re­sources and knowl­edge of the two com­pa­nies will pro­vide McBride with ac­cel­er­ated growth in sev­eral key cat­e­gories and ge­ogra­phies and en­able us to ac­cess new cus­tomers.

“The ex­cel­lent op­er­a­tional and cul­tural fit be­tween both com­pa­nies gives the board con­fi­dence that the in­te­gra­tion of Dan­lind will be ex­e­cuted ef­fi­ciently.”

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