En­ter the Gen­er­a­tor at Cream­fields

Runcorn & Widnes Weekly News - - Yourviews - BY OLIVER CLAY oliver.clay@trin­i­tymir­ror.com @Oliv­erClayRWWN

CREAM­FIELDS has un­veiled its lat­est multi-tier arena to be re­vealed for this year’s fes­ti­val in Dares­bury. The ‘Gen­er­a­tor’ stage will have view­ing gal­leries built into sec­tions of the walls, which or­gan­is­ers said the pro­vide a ‘unique ex­pe­ri­ence like no other’ and ‘all-round spec­ta­cle’.

A spokes­woman for Cream said the in­dus­trial de­sign means the struc­ture can hold a large bank of LED screens, lights, lasers and py­rotech­nics.

Cream­fields said the an­nounce­ment is fresh of the back of the un­veil­ing of its 360-de­gree SILO arena.

The fes­ti­val re­turns to Dares­bury this year for four days over the Au­gust Bank Hol­i­day week­end, with more than 30 stages and some of the big­gest names in elec­tronic mu­sic.

A Cream spokes­woman said: “Gen­er­a­tor is an­other bold leap for Cream­fields, a cav­ern- ous struc­ture made of scaf­fold and ship­ping con­tain­ers, giv­ing the arena an in­dus­trial feel that has more than a few sur­prises in store.

“Build­ing on the multi-tiered con­cept of SILO, sev­eral sec­tions of Gen­er­a­tor’s walls also dou­ble as view­ing gal­leries, pro­vid­ing a unique ex­pe­ri­ence un­like no other.

“The main struc­ture is just the start though, as things re­ally start to get in­ter­est­ing when it comes to the pos­si­bil­i­ties opened up by Gen­er­a­tor’s very na­ture.

“The abun­dance of scaf­fold and truss­ing that makes up the struc­ture is also a pro­duc­tion de­signer’s dream.

“As a re­sult, Gen­er­a­tor will pro­vide an all­round spec­ta­cle that will in­clude an enor­mous all-en­com­pass­ing and multi-di­men­sional wall of LED screens at the stage end, not to men­tion an abun­dance of lights, lasers, and pyro that will span the length and breadth of the struc­ture.

“Once again, the bar has been raised, with Gen­er­a­tor prov­ing that when it comes to push­ing the lim­its of what is pos­si­ble, Cream- fields re­mains way ahead of the curve.”

This year’s line-up in­cludes: Above & Be­yond, Adam Beyer, Alesso, Andy C, An­nie Mac, Ar­min van Bu­uren, Ar­mand van He­len, Axwell & In­grosso, The Black Madonna, Carl Cox, Camel­phat, The Chainsmok­ers, Chase & Sta­tus (DJ set), Dim­itri Ve­gas & Like Mike, Di­plo, DJ EZ, Duke Dumont, Dusky, Eric Prydz presents HOLO, Fat­boy Slim, Faith­less (DJ Set), Galan­tis, Giggs, Goldie, Green Vel­vet, Groove Ar­mada (DJ set), Han­nah Wants, Hard­well, Hot Since 82, Idris Elba, Jamie Jones, Joris Voorn, Joseph Capriati, Kölsch, Krept X Ko­nan, Left­field (DJ set), Loco Dice, Lu­ciano, Ma­jor Lazer (live), Marco Carola, Martin Gar­rix, Martin Solveig, Maya Jane Coles, Mis­ta­jam, MK, Ni­cole Moud­aber, Oliver Heldens, Pa­trick Top­ping, Pete Tong, Ramz, Roni Size, Rudi­men­tal (DJ set), Sasha & John Dig­weed, Si­gala, Sigma, Skream, So­lardo, St­ef­flon Don, Steve An­gello (live), Sub Fo­cus, Sven Väth, Tiësto, Timmy Trum­pet and Vir­tual Self.

Tick­ets are now on sale.

Cream­fields has un­veiled its multi-tier arena Gen­er­a­tor for this year’s fes­ti­val in Dares­bury

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