Vik­ings’ Beat The Scrum’ is best in world

Runcorn & Widnes Weekly News - - Widnes Vikings -

Sun­day, Oc­to­ber 11, 1981 WIDNES trav­elled to Ful­ham to take on a side which in­cluded for­mer play­ers Reg Bow­den, Mal Aspey, Dave Allen and Les Gor­ley.

The Chemics gained a nar­row vic­tory in an ex­cit­ing match by 15-12.

De­spite Ful­ham tak­ing the lead at one point, Widnes came through with tries from John Bas­nett, Ed­die Cun­ning­ham and Tony Myler.

Mick Burke weighed in with three goals. ● WIDNES VIK­INGS: On This Day is avail­able now at £9.99 from the Vik­ings Su­per­store. ●

WIDNES Vik­ings’ ‘Beat The Scrum’ cam­paign has been named the Best Spon­sor­ship in world sport at the pres­ti­gious Lead­ers Sport Awards held at the Nat­u­ral His­tory Mu­seum in Lon­don.

The club re­ceived the top hon­our ahead of ini­tia­tives in­volv­ing the likes of Manch­ester United, the Na­tional Foot­ball League, the Los An­ge­les Clip­pers, the Na­tional Hockey League and Eng­land Cricket.

The spe­cial cam­paign sees Vik­ings stars and le­gends of rugby league unite to help ed­u­cate the pub­lic on how to make the right Na­tional Health Ser­vice choices when they ex­pe­ri­ence ill­nesses or in­juries.

Through de­liv­er­ing creative so­cial me­dia cam­paigns, se­cur­ing sig­nif­i­cant PR cov­er­age, fea­tur­ing on the Vik­ings play­ing shirts, and be­ing show­cased at match-day events, it gives the NHS a plat­form to en­gage with the pub­lic.

This part­ner­ship has been com­mis­sioned by a coali­tion of NHS or­gan­i­sa­tions within the Mid-Mersey A&E De­liv­ery Board and is sup­ported by Ren­ova De­vel­op­ments.

A key ob­jec­tive of the Beat The Scrum cam­paign is to raise aware­ness of how, by choos­ing walk-in or ur­gent care cen­tres in sit­u­a­tions that are not se­ri­ous or life-threat­en­ing in­stead of A&E de­part­ments, peo­ple can avoid longer wait­ing times and also take pres­sure off lo­cal hos­pi­tals.

Lead­ers In Sport cel­e­brates ‘com­pa­nies and in­di­vid­u­als who are shap­ing the fu­ture of sport’.

The awards were judged by a panel of 100 ex­perts drawn from fields such as gov­ern­ing bod­ies, in­clud­ing Serie A and IAAF, broad­cast­ers, such as ESPN and BBC Sport, and ma­jor sports teams in­clud­ing FC In­ter­nazionale Mi­lan, Manch­ester United and Team GB.

Widnes Vik­ings CEO James Rule (left) and direc­tor of com­mu­ni­ca­tions, John Hughes, re­ceive their hon­our at the pres­ti­gious Lead­ers Sport Awards held at the Nat­u­ral His­tory Mu­seum in Lon­don.

Paul Hard­ing

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.