When you choose foods described as healthy, low-fat
or low-calorie, do you eat more of them? In a recent study at the University of Texas, US, subjects ordered food labelled ‘ healthy’ or ‘unhealthy’ and rated their hunger afterwards. Study lead author Jacob Suher found that when people were told a food was healthy, they ate more of it, yet still perceived themselves to be less full afterwards than when the same food was labelled unhealthy. People appear to overeat ‘ healthy’ food because they subconsciously consider it less filling, says Suher. Tune in to your appetite rather than being seduced by label or marketing hype.