BRAND FOCUS Running kit designed to help you and the planet
The brainchild of triathlete Daniel Puddick, Sundried launched in November 2015 with the aim of being an ethical British brand that would produce high-quality garments with minimal environmental impact.
‘The kit is made in Portugal instead of the other side of the world. This is more expensive but has less of a footprint,’ says Puddick. ‘Traceability is important to us as a company, so every piece you buy is traceable back to the factory where it was made. A unique code actually allows you to watch a video of your garment being produced.’
Sundried uses materials with low carbon emissions, such as organic cotton and polyamide, and each piece comes in a reusable ziplock sleeve. Each purchase also helps Water For Kids to provide clean water for rural communities in African countries, such as Uganda and Kenya.
The collection isn’t overly branded, generally sticking to sober block colours – at the moment you can buy leggings, T-shirts, tank tops and shorts in red, black and grey, and prices range from £40 for a T-shirt to £75 for leggings and £90 for top-end shorts.
‘All Sundried staff are qualified personal trainers and/or athletes and we use this knowledge to ensure our designs are the best they can be,’ says Puddick.
‘Think secure-but-discreet zipped pockets, four-way stretch material, reflective detailing, breathable mesh panels, moisture-wicking technology, lightweight fabrics and flatlock seams to eliminate chafing.
‘Next year will see us branch out into performance wear and activewear that you can wear to work. We will also launch a compression range.’