BRAND FO­CUS Run­ning kit de­signed to help you and the planet

Runner's World (UK) - - Gear -

The brain­child of triath­lete Daniel Pud­dick, Sun­dried launched in Novem­ber 2015 with the aim of be­ing an eth­i­cal Bri­tish brand that would pro­duce high-quality gar­ments with min­i­mal en­vi­ron­men­tal im­pact.

‘The kit is made in Por­tu­gal in­stead of the other side of the world. This is more ex­pen­sive but has less of a foot­print,’ says Pud­dick. ‘Trace­abil­ity is im­por­tant to us as a com­pany, so ev­ery piece you buy is trace­able back to the fac­tory where it was made. A unique code ac­tu­ally al­lows you to watch a video of your gar­ment be­ing pro­duced.’

Sun­dried uses ma­te­ri­als with low car­bon emis­sions, such as or­ganic cot­ton and polyamide, and each piece comes in a re­us­able zi­plock sleeve. Each pur­chase also helps Wa­ter For Kids to pro­vide clean wa­ter for ru­ral com­mu­ni­ties in African coun­tries, such as Uganda and Kenya.

The col­lec­tion isn’t overly branded, gen­er­ally stick­ing to sober block colours – at the mo­ment you can buy leg­gings, T-shirts, tank tops and shorts in red, black and grey, and prices range from £40 for a T-shirt to £75 for leg­gings and £90 for top-end shorts.

‘All Sun­dried staff are qual­i­fied per­sonal train­ers and/or ath­letes and we use this knowl­edge to en­sure our de­signs are the best they can be,’ says Pud­dick.

‘Think se­cure-but-dis­creet zipped pock­ets, four-way stretch ma­te­rial, re­flec­tive de­tail­ing, breath­able mesh pan­els, mois­ture-wick­ing tech­nol­ogy, light­weight fab­rics and flat­lock seams to elim­i­nate chaf­ing.

‘Next year will see us branch out into per­for­mance wear and ac­tivewear that you can wear to work. We will also launch a com­pres­sion range.’

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