Leav­ing school in a flurry of glam­our

Rutherglen Reformer - - Intimations -

Prom sea­son is in full swing once more as school leavers cel­e­brate the end of school in an evening of glam­our and style.

In the UK, proms used to be a sea­son of clas­si­cal con­certs which ended in a Last Night frenzy of flag wav­ing and pa­tri­otic singing.

For years, the idea of a for­mal dance for teens was some­thing that only hap­pened in Amer­ica, and could only be

Ad­ver­tis­ing Fea­ture ex­pe­ri­enced in the UK through films and tele­vi­sion shows.

But it has been in­tro­duced to this coun­try and our party and posh frock-lov­ing teens have adopted this rite of pas­sage, spurn­ing ar­riv­ing at the school disco by dad taxi in favour of rolling up in a limo dressed to the nines.

It is now a £100 mil­lion a year busi­ness with girls spend­ing hun­dreds of pounds on their dream dress and make overs to match and guys set­ting up elab­o­rate “prompos­als”.

Just as Cin­derella had her pump­kin/car­riage con­ver­sion to get her to the ball, to­day’s teenage prom-go­ers need some state­ment trans­port to get them to the big­gest night on the school so­cial cal­en­dar.

Par­ent taxi just won’t cut it when it comes to mak­ing a grand en­trance, so they have been pulled on the back of trac­tors, flown in on he­li­copters and even ar­rived by speed­boat − still on its road trailer! Whether they ar­rive by plane, train or au­to­mo­bile, one thing mat­ters above all − look­ing good while hav­ing a great night out.

The wheel deal

Get­ting to the prom in style is a must for many young­sters

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