Leaving school in a flurry of glamour
Prom season is in full swing once more as school leavers celebrate the end of school in an evening of glamour and style.
In the UK, proms used to be a season of classical concerts which ended in a Last Night frenzy of flag waving and patriotic singing.
For years, the idea of a formal dance for teens was something that only happened in America, and could only be
Advertising Feature experienced in the UK through films and television shows.
But it has been introduced to this country and our party and posh frock-loving teens have adopted this rite of passage, spurning arriving at the school disco by dad taxi in favour of rolling up in a limo dressed to the nines.
It is now a £100 million a year business with girls spending hundreds of pounds on their dream dress and make overs to match and guys setting up elaborate “promposals”.
Just as Cinderella had her pumpkin/carriage conversion to get her to the ball, today’s teenage prom-goers need some statement transport to get them to the biggest night on the school social calendar.
Parent taxi just won’t cut it when it comes to making a grand entrance, so they have been pulled on the back of tractors, flown in on helicopters and even arrived by speedboat − still on its road trailer! Whether they arrive by plane, train or automobile, one thing matters above all − looking good while having a great night out.
The wheel deal
Getting to the prom in style is a must for many youngsters