Cam­paign to take fear out of ‘Big C’

Rutherglen Reformer - - On The Beat - Colin Pater­son

I t ’ s an ini­tia­tive de­signed to turn the ‘Big C’ into the ‘wee c’.

And peo­ple in Ruther­glen and Cam­bus­lang are be­ing urged to join the na­tional move­ment fight­ing can­cer.

NHS La­nark­shire chiefs have added their sup­port to a cam­paign launched by the Scot­tish Gov­ern­ment and Can­cer Re­search UK.

The ‘Big C’ is still a term com­monly used by the na­tion when re­fer­ring to can­cer, which re­in­forces a fa­tal­is­tic view of the dis­ease.

And re­search has shown this fear is a key bar­rier to peo­ple vis­it­ing their doc­tor with po­ten­tial signs or symp­toms and at­tend­ing screen­ings.

This can of­ten re­sult in later stage di­ag­noses when the chance of sur­vival is lower.

The ‘wee c’ is fo­cused on high­light­ing that can­cer isn’t what it used to be.

Thanks to ear­lier de­tec­tion, re­search break­throughs and treat­ment ad­vances, Scot­land is mak­ing pos­i­tive strides to­wards bring­ing can­cer down to size.

“We’re proud to be con­tribut­ing to Scot­land’s wee c vi­sion through en­cour­ag­ing peo­ple who are wor­ried or sus­pect some­thing is wrong to visit their GP,” said NHS La­nark­shire public health con­sulant Dr Jen­nifer Darn­bor­ough.

“More lives can be saved with early di­ag­no­sis, so by lis­ten­ing to your body and act­ing early, we can all help turn the Big C into the wee c.”

The av­er­age ten- year sur­vival rate for can­cer has dou­bled over the past 30 years.

Now two in four peo­ple sur­vive, com­pared to one in four in the 1970s.

And to­day 48 per cent of men and 54 per cent of women in Scot­land sur­vive can­cer.

Health Min­is­ter Shona Ro­bi­son said: “I know how daunt­ing it can be to get a can­cer di­ag­no­sis and the im­pact this has on an in­di­vid­ual and their fam­i­lies’ lives.

“How­ever, can­cer isn’t what it used to be with more peo­ple than ever be­fore now sur­viv­ing a di­ag­no­sis.

“This is why it is time for the other, more pos­i­tive side of the story to be told – es­sen­tially, turn­ing the Big C into the wee c.

“It’s hugely en­cour­ag­ing to see so many char­i­ties unit­ing to kick­start the wee c – this demon­strates the col­lec­tive will be­hind re­duc­ing this fa­tal­is­tic view of can­cer and boost­ing sur­vival rates in Scot­land.”

Can­cer Re­search UK’s Gre­gor McNie added: “There’s still much more to be done to turn the Big C into the wee c which is why this is such an im­por­tant move.

“Re­search is at the heart of that progress and our sci­en­tists are work­ing hard in that quest to beat can­cer sooner and help even more peo­ple sur­vive.”

Can­cer isn’t what it used to be with more peo­ple than ever be­fore now sur­viv­ing a di­ag­no­sis

Dr Jen­nifer Darn­bor­ough

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