Campaign to take fear out of ‘Big C’
I t ’ s an initiative designed to turn the ‘Big C’ into the ‘wee c’.
And people in Rutherglen and Cambuslang are being urged to join the national movement fighting cancer.
NHS Lanarkshire chiefs have added their support to a campaign launched by the Scottish Government and Cancer Research UK.
The ‘Big C’ is still a term commonly used by the nation when referring to cancer, which reinforces a fatalistic view of the disease.
And research has shown this fear is a key barrier to people visiting their doctor with potential signs or symptoms and attending screenings.
This can often result in later stage diagnoses when the chance of survival is lower.
The ‘wee c’ is focused on highlighting that cancer isn’t what it used to be.
Thanks to earlier detection, research breakthroughs and treatment advances, Scotland is making positive strides towards bringing cancer down to size.
“We’re proud to be contributing to Scotland’s wee c vision through encouraging people who are worried or suspect something is wrong to visit their GP,” said NHS Lanarkshire public health consulant Dr Jennifer Darnborough.
“More lives can be saved with early diagnosis, so by listening to your body and acting early, we can all help turn the Big C into the wee c.”
The average ten- year survival rate for cancer has doubled over the past 30 years.
Now two in four people survive, compared to one in four in the 1970s.
And today 48 per cent of men and 54 per cent of women in Scotland survive cancer.
Health Minister Shona Robison said: “I know how daunting it can be to get a cancer diagnosis and the impact this has on an individual and their families’ lives.
“However, cancer isn’t what it used to be with more people than ever before now surviving a diagnosis.
“This is why it is time for the other, more positive side of the story to be told – essentially, turning the Big C into the wee c.
“It’s hugely encouraging to see so many charities uniting to kickstart the wee c – this demonstrates the collective will behind reducing this fatalistic view of cancer and boosting survival rates in Scotland.”
Cancer Research UK’s Gregor McNie added: “There’s still much more to be done to turn the Big C into the wee c which is why this is such an important move.
“Research is at the heart of that progress and our scientists are working hard in that quest to beat cancer sooner and help even more people survive.”
Cancer isn’t what it used to be with more people than ever before now surviving a diagnosis
Dr Jennifer Darnborough