All made up about success
Make-up queen Jamie is internet sensation
She’s got enough Internet followers to sell out football stadiums, she gets recognised in the street when she’s out and top companies get in touch with her to offer their products.
Online make-up sensation Jamie Grant is going from strength to strength.
The former Cathkin High pupil goes by the name Jamie Genevieve online and is part of a new generation of internet vloggers - people who post video blogs through sites like Youtube.
22-year-old Jamie started using her Instagram account to post pictures of her make-up and tag the brands she was using, and was soon followed by thousands of people, before expanding to Youtube and uploading videos showcasing make-up tips.
She’s now got 166,000 followers on Instagram and 44,000 on Youtube, letting her pursue her own beauty business - and she’s found herself getting recognised on the street.
“I remember one of my followers came in to the store to get her make-up done,” recalls Jamie, who used to work as a makeup artist at Illamaasqua in Debenhams.
“She was chatting away to me, and said she wished her daughters had been with her. I asked her why, and she told me that they love playing at putting make-up on at home, and how they’re always saying ‘now I’m being Jamie Genevieve’ when they’re doing that.
“That was really insane to think about. I get recognised loads when I’m out on the street now, and when that first started I realised how popular Instagram and the Youtube videos were getting.
“It’s funny how the internet and social media has totally changed my life.”
Jamie moved to Cambuslang aged 11, and stayed on West Coats Road.
She went to West Coats Primary for her final year of primary school, before going to Cathkin for her higher education.
Always passionate about her make-up, she started posting on Instagram just for fun, before more and more followers began to ask her if she’d use Youtube as well.
“I wasn’t sure about Youtube at first, but
I’ve got a lot better at doing the videos as I’ve gone along.”
Now she’s recently launched her own website, Sassbomb.com, intended as a place for ‘beauty addicts to exist together’.
And the cheerful Jamie has plenty more opportunities on the horizon.
“I’ve started having some talks about having my own make-up range, which would be amazing,” she says.
“I’ve not been able to get much sleep just thinking about that happening, because that’d be a real dream of mine.” She’s got other projects on the go, too. Now she’s established as such a name that big companies will send her products rather than her having to chase them, with the likes of Bellami and Stylehaul getting in touch with her.
Her newest deal is with Optical Express, as she’s presenting a series of videos aimed at helping people with glasses get the best look.
“I don’t think I’ll ever get used to people from big businesses getting in touch and asking if I want to work with them,” laughs Jamie.
“Optical Express got in touch and I thought it was a good idea.
“I don’t have to wear glasses all the time, but I do sometimes, and obviously a lot of my followers or subscribers do (wear glasses) so it seemed like it would be worth doing.
“It’s the first time I’ve really done anything like that, focusing purely on people with glasses, but it’s been fun.”
Her online fame has also meant Jamie has managed to establish her own career while still barely into her twenties.
“I’ve been able to get my own flat with my other half, and get a car, as well as starting my own business.
“Being able to work for myself is something I’ve always wanted to do.”
At school she was known as Jamie Grant, but there’s a straightforward reason why she went for the name change.
“Genevieve’s actually my middle name, because it’s the name of one of my mum’s friends.
“The problem was that when I was looking for work, as soon as people saw the name Jamie Grant they assumed I was a boy.
“That made it a lot harder to actually get work, especially with some models wanting a female to work with, so I went for the name change.”
More information on Jamie can be found at www.sassbomb.com, by checking her Instagram or visiting her Youtube at www.youtube.com/user/ jamiegenevieve
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