All made up about suc­cess

Make-up queen Jamie is in­ter­net sen­sa­tion

Rutherglen Reformer - - Front Page - Jonathan Ged­des

She’s got enough In­ter­net fol­low­ers to sell out football sta­di­ums, she gets recog­nised in the street when she’s out and top com­pa­nies get in touch with her to of­fer their prod­ucts.

Online make-up sen­sa­tion Jamie Grant is go­ing from strength to strength.

The for­mer Cathkin High pupil goes by the name Jamie Genevieve online and is part of a new gen­er­a­tion of in­ter­net vlog­gers - peo­ple who post video blogs through sites like Youtube.

22-year-old Jamie started us­ing her In­sta­gram ac­count to post pic­tures of her make-up and tag the brands she was us­ing, and was soon fol­lowed by thou­sands of peo­ple, be­fore ex­pand­ing to Youtube and up­load­ing videos show­cas­ing make-up tips.

She’s now got 166,000 fol­low­ers on In­sta­gram and 44,000 on Youtube, let­ting her pur­sue her own beauty busi­ness - and she’s found her­self get­ting recog­nised on the street.

“I re­mem­ber one of my fol­low­ers came in to the store to get her make-up done,” re­calls Jamie, who used to work as a makeup artist at Il­la­maasqua in Deben­hams.

“She was chat­ting away to me, and said she wished her daugh­ters had been with her. I asked her why, and she told me that they love play­ing at putting make-up on at home, and how they’re al­ways say­ing ‘now I’m be­ing Jamie Genevieve’ when they’re do­ing that.

“That was re­ally in­sane to think about. I get recog­nised loads when I’m out on the street now, and when that first started I re­alised how pop­u­lar In­sta­gram and the Youtube videos were get­ting.

“It’s funny how the in­ter­net and so­cial media has to­tally changed my life.”

Jamie moved to Cam­bus­lang aged 11, and stayed on West Coats Road.

She went to West Coats Pri­mary for her fi­nal year of pri­mary school, be­fore go­ing to Cathkin for her higher ed­u­ca­tion.

Al­ways pas­sion­ate about her make-up, she started post­ing on In­sta­gram just for fun, be­fore more and more fol­low­ers be­gan to ask her if she’d use Youtube as well.

“I wasn’t sure about Youtube at first, but

I’ve got a lot bet­ter at do­ing the videos as I’ve gone along.”

Now she’s re­cently launched her own web­site, Sass­, in­tended as a place for ‘beauty ad­dicts to ex­ist to­gether’.

And the cheer­ful Jamie has plenty more op­por­tu­ni­ties on the hori­zon.

“I’ve started hav­ing some talks about hav­ing my own make-up range, which would be amaz­ing,” she says.

“I’ve not been able to get much sleep just think­ing about that hap­pen­ing, be­cause that’d be a real dream of mine.” She’s got other projects on the go, too. Now she’s es­tab­lished as such a name that big com­pa­nies will send her prod­ucts rather than her hav­ing to chase them, with the likes of Bel­lami and Stylehaul get­ting in touch with her.

Her new­est deal is with Op­ti­cal Ex­press, as she’s pre­sent­ing a se­ries of videos aimed at help­ing peo­ple with glasses get the best look.

“I don’t think I’ll ever get used to peo­ple from big busi­nesses get­ting in touch and ask­ing if I want to work with them,” laughs Jamie.

“Op­ti­cal Ex­press got in touch and I thought it was a good idea.

“I don’t have to wear glasses all the time, but I do some­times, and ob­vi­ously a lot of my fol­low­ers or sub­scribers do (wear glasses) so it seemed like it would be worth do­ing.

“It’s the first time I’ve re­ally done any­thing like that, fo­cus­ing purely on peo­ple with glasses, but it’s been fun.”

Her online fame has also meant Jamie has man­aged to es­tab­lish her own ca­reer while still barely into her twen­ties.

“I’ve been able to get my own flat with my other half, and get a car, as well as start­ing my own busi­ness.

“Be­ing able to work for my­self is some­thing I’ve al­ways wanted to do.”

At school she was known as Jamie Grant, but there’s a straight­for­ward rea­son why she went for the name change.

“Genevieve’s ac­tu­ally my mid­dle name, be­cause it’s the name of one of my mum’s friends.

“The prob­lem was that when I was look­ing for work, as soon as peo­ple saw the name Jamie Grant they as­sumed I was a boy.

“That made it a lot harder to ac­tu­ally get work, es­pe­cially with some mod­els want­ing a fe­male to work with, so I went for the name change.”

More in­for­ma­tion on Jamie can be found at www.sass­, by check­ing her In­sta­gram or vis­it­ing her Youtube at jamiegenevieve

I’ve started hav­ing some talks about hav­ing my own make-up range Jamie Genevieve

Sen­sa­tion Jamie Genevieve, from Cam­bus­lang

New look Jamie’s skills have at­tracted the at­ten­tions of big com­pa­nies

Sil­ver screen Jamie’s online tu­to­ri­als have proved a real hit

Dress­ing up Jamie even of­fers ad­vice on Hal­lowe’en looks

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