Infiniti has revealed its first ever European-built model, the all-new, Q30 premium compact crossover, which will be built at the Nissan factory in Sunderland .
Making its world premiere at the Frankfurt motor show the Q30 is described as a new type of premium vehicle for a new type of consumer and is the first step in the company’s ambitious plans for global growth.
Infiniti has its HQ in Hong Kong but is part of the Nissan-Renault alliance and has factories in Japan, China and the USA as well as the use of the Nissan facility in the UK where £250 million has been spent on plant extensions. Over 300 new jobs have been created to support Q30 production.
Infiniti says the Q30 is designed for a new generation of premium car buyers who are not willing to be defined by their choice of vehicle body type.
According to the company’s marketing gurus, these buyers want a car which is an expression of ‘self’ rather than ‘status’, and they insist on setting their own standards through unique, category-defying products. For them, personalising a brand is a means to individual expression – a ‘made for me’ approach that is at the core of new luxury.
The car itself takes its signature design cues from a concept model first shown at the 2013 Frankfurt show. As well as a ‘standard’ SE model it will be offered in two ‘ bespoke’ versions - Premium and Sport which will have their own unique personalities, including design, dimensions and driving performance.
Infiniti says that every decision that
Show stopper the Q30 is being built at Nissan’s UK plant