Laura shoes the way!

Rutherglen Reformer - - Front Page - Dou­glas Dickie

A Cam­bus­lang woman is making sure the X Fac­tor live shows go ac­cord­ing to plan - with her in­ven­tion for keep­ing shoes on feet.

Laura Bis­sell’s Sticky Heelz has gath­ered a fol­low­ing among fe­male celebs and X Fac­tor stylists asked for a box for the con­tes­tants.

A Cam­bus­lang busi­ness­woman is making waves in the fash­ion world with a new in­ven­tion.

Laura Bir­rell came up with Sticky Heelz - a two part sys­tem that keeps women’s shoes from slip­ping off their feet - af­ter buy­ing a pair of Chris­tian Louboutin shoes that were half a size too big for her.

The prod­uct is al­ready prov­ing a hit de­spite only be­ing avail­able since Oc­to­ber.

She has bagged a num­ber of celebrity en­dorse­ments and Sticky Heelz is even be­ing used by con­tes­tants on the X Fac­tor live shows.

Laura (45), who stays in New­ton Grange, said: “For years I’d had the prob­lems of keep­ing my shoes on my feet, it lit­er­ally bugged the heck out of me.

“I just wanted to find a so­lu­tion. I came up with idea for a two part fas­tener and man­aged to cob­ble to­gether a pro­to­type.

“It was just for my­self, for my own use but then I re­alised it was a po­ten­tial prob­lem for other women. I did some re­search and found 60 per cent of the pop­u­la­tion have dif­fer­ent sized feet.”

Laura’s in­ven­tion is al­ready prov­ing a hit. Sticky Heelz is be­ing con­sid­ered by Boots In­no­va­tion Por­tal and she at­tended Girls Day Out at Glas­gow’s SECC over the week­end.

But even Laura was amazed when Gemma Sheppard, the styling man­ager for the X Fac­tor, posted an In­sta­gram prais­ing the prod­uct.

Other celebri­ties who have been pic­tured prais­ing the prod­uct in­clude Ge­ordie Shore’s Char­lotte Cros­bie, Alexandra Fel­stead of Made in Chelsea and Towie’s Jess Weight.

“I was at a meet­ing in Lon­don and met one of the style direc­tors from X Fac­tor,” Laura says.

“They asked for a pack and then Gemma Sheppard posted it on In­sta­gram de­scrib­ing it as a fash­ion es­sen­tial.

“They asked for a box. As far as I’m aware they are be­ing used (on the live shows) .”

Laura gave up her role as Cor­po­rate De­vel­op­ment Di­rec­tor of the Build­ing Re­search Es­tab­lish­ment ( BRE) two years ago to launch her busi­ness while preg­nant with son, War­ren.

As well as be­ing in talks with a num­ber of high street and on­line re­tail­ers who are look­ing to own brand the prod­uct, she is also in­ves­ti­gat­ing the fea­si­bil­ity of making Sticky Heelz avail­able via vend­ing ma­chines across the UK.

She’s pro­ject­ing turnover will hit £1.5 mil­lion in 2016 in­creas­ing to £2.2 mil­lion in 2017.

She said: “It’s an ex­cit­ing time for the busi­ness, and feed­back is al­ready over­whelm­ingly pos­i­tive. With­out the clout of a big brand be­hind me it has been a lot harder, and taken a lot longer, to bring the prod­uct to mar­ket. Since start­ing this jour­ney I’ve learnt that drive, de­ter­mi­na­tion and self- be­lief are pow­er­ful at­tributes that have helped me clear nu­mer­ous hur­dles I didn’t ex­pect to face.”

Laura launched Sticky Heelz with brand­ing, ICT and in­tel­lec­tual property ad­vice from Busi­ness Gate­way.

Tom Pet­ti­grew, Busi­ness Gate­way Ad­viser, said: “With our help Laura has been able to ac­cess sup­port and fund­ing from the likes of Scot­tish En­ter­prise and South La­nark­shire Coun­cil to bring her prod­uct to mar­ket.

“As an in­di­vid­ual try­ing to break into a multi-mil­lion pound in­dus­try, that sup­port, along with our ad­vice, has proved in­valu­able to her, not only help­ing to shape her think­ing but boost­ing her con­fi­dence and knowl­edge.”

For more in­for­ma­tion on Laura’s busi­ness, got to www.sticky­heelz. com

Find out how Busi­ness Gate­way La­nark­shire can help your busi­ness by vis­it­ing www.bgate­ la­nark­shire or call 01236 884825.

No fear fac­tor The X fac­tor live shows could be run­ning a lot smoother thanks to Laura Chelsea smile Made in Chelsea star Alexandra Fel­stead loved the prod­uct Shore thing Char­lotte Cros­bie from TV’s Ge­ordie shore gives Sticky Heelz the thumbs up In­no­va­tive Cam­bus­lang woman Laura Bis­sell

Praise X fac­tor stylist Gemma Sheppard posted this on In­sta­gram sup­port­ing Laura’s prod­uct

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