Laura shoes the way!
A Cambuslang woman is making sure the X Factor live shows go according to plan - with her invention for keeping shoes on feet.
Laura Bissell’s Sticky Heelz has gathered a following among female celebs and X Factor stylists asked for a box for the contestants.
A Cambuslang businesswoman is making waves in the fashion world with a new invention.
Laura Birrell came up with Sticky Heelz - a two part system that keeps women’s shoes from slipping off their feet - after buying a pair of Christian Louboutin shoes that were half a size too big for her.
The product is already proving a hit despite only being available since October.
She has bagged a number of celebrity endorsements and Sticky Heelz is even being used by contestants on the X Factor live shows.
Laura (45), who stays in Newton Grange, said: “For years I’d had the problems of keeping my shoes on my feet, it literally bugged the heck out of me.
“I just wanted to find a solution. I came up with idea for a two part fastener and managed to cobble together a prototype.
“It was just for myself, for my own use but then I realised it was a potential problem for other women. I did some research and found 60 per cent of the population have different sized feet.”
Laura’s invention is already proving a hit. Sticky Heelz is being considered by Boots Innovation Portal and she attended Girls Day Out at Glasgow’s SECC over the weekend.
But even Laura was amazed when Gemma Sheppard, the styling manager for the X Factor, posted an Instagram praising the product.
Other celebrities who have been pictured praising the product include Geordie Shore’s Charlotte Crosbie, Alexandra Felstead of Made in Chelsea and Towie’s Jess Weight.
“I was at a meeting in London and met one of the style directors from X Factor,” Laura says.
“They asked for a pack and then Gemma Sheppard posted it on Instagram describing it as a fashion essential.
“They asked for a box. As far as I’m aware they are being used (on the live shows) .”
Laura gave up her role as Corporate Development Director of the Building Research Establishment ( BRE) two years ago to launch her business while pregnant with son, Warren.
As well as being in talks with a number of high street and online retailers who are looking to own brand the product, she is also investigating the feasibility of making Sticky Heelz available via vending machines across the UK.
She’s projecting turnover will hit £1.5 million in 2016 increasing to £2.2 million in 2017.
She said: “It’s an exciting time for the business, and feedback is already overwhelmingly positive. Without the clout of a big brand behind me it has been a lot harder, and taken a lot longer, to bring the product to market. Since starting this journey I’ve learnt that drive, determination and self- belief are powerful attributes that have helped me clear numerous hurdles I didn’t expect to face.”
Laura launched Sticky Heelz with branding, ICT and intellectual property advice from Business Gateway.
Tom Pettigrew, Business Gateway Adviser, said: “With our help Laura has been able to access support and funding from the likes of Scottish Enterprise and South Lanarkshire Council to bring her product to market.
“As an individual trying to break into a multi-million pound industry, that support, along with our advice, has proved invaluable to her, not only helping to shape her thinking but boosting her confidence and knowledge.”
For more information on Laura’s business, got to www.stickyheelz. com
Find out how Business Gateway Lanarkshire can help your business by visiting www.bgateway.com/ lanarkshire or call 01236 884825.
No fear factor The X factor live shows could be running a lot smoother thanks to Laura Chelsea smile Made in Chelsea star Alexandra Felstead loved the product Shore thing Charlotte Crosbie from TV’s Geordie shore gives Sticky Heelz the thumbs up Innovative Cambuslang woman Laura Bissell
Praise X factor stylist Gemma Sheppard posted this on Instagram supporting Laura’s product