Take care on roads

Rutherglen Reformer - - Info..Info..Info -

The dev­as­tat­ing con­se­quences of driv­ing too fast on coun­try roads is high­lighted in a new cam­paign from The Scot­tish Gov­ern­ment and Road Safety Scot­land (part of Trans­port Scot­land) to urge driv­ers to watch their speed and help save lives.

Coun­try roads ac­count for over a half of all fa­tal ac­ci­dents on Scot­land’s roads (52 per cent).

Last year alone, 649 peo­ple were killed or se­ri­ously in­jured while driv­ing on coun­try roads and over two thirds of those were men.

The pow­er­ful cam­paign tar­gets young male driv­ers aged between 22 and 40 who have a higher risk of be­ing in­volved in a crash.

An emo­tional TV ad­vert fol­lows a fic­tional char­ac­ter los­ing con­trol of his car – and los­ing his life – on a coun­try road with the strapline: “Don’t miss what’s round the cor­ner. Watch your speed on coun­try roads.”

Poignant in­ter­view footage with mem­bers of the emer­gency ser­vices will also fea­ture in the cam­paign as they open up about how the tragedies on Scot­land’s coun­try roads af­fect their lives too.

The footage will en­cour­age peo­ple to re-think their driv­ing be­haviour and em­pha­sise the mas­sive im­pact every life lost has on so many peo­ple.

Min­is­ter for Trans­port and Is­lands Humza Yousaf said: “We are com­mit­ted to achiev­ing safer road travel in Scot­land and while we have seen a 16 per cent de­cline in fa­tal­i­ties on coun­try roads in the last year, every life lost is one too many.

“The cam­paign shows the true con­se­quences of driv­ing at an in­ap­pro­pri­ate speed on coun­try roads.

“You just don’t know what is round the cor­ner and mo­torists need to re­alise they aren’t in­vin­ci­ble and that it could hap­pen to them.

“We want every driver in Scot­land, par­tic­u­larly young men, to take note and to en­cour­age them to drive at an ap­pro­pri­ate speed for the con­di­tions.”

Chief Su­per­in­ten­dent Andy Ed­mon­ston, of Po­lice Scot­land, said:

“Loss of con­trol is the big­gest cause of deaths on coun­try roads and this is of­ten a re­sult of driv­ing too fast for the con­di­tions and leav­ing too lit­tle time to re­act to un­pre­dictable road con­di­tions and haz­ards.

“We are urg­ing driv­ers to take ex­tra care on coun­try roads, in­clud­ing those that they travel on fre­quently as you can never be sure what’s round the cor­ner.”

Scot­land rugby player Stu­art Hogg is sup­port­ing the cam­paign.

Trag­i­cally, he lost his best friend, Richard Wilkin­son, in a crash on a coun­try road.

Stu­art said: “The loss of Richard had a mas­sive im­pact on my life and he’s missed out on so many things.

“I’m now a dad and play rugby for Scot­land and I know he would be proud of me.

“I just can’t help wish­ing he was around to share these mo­ments.

“The coun­try roads cam­paign is so im­por­tant to me per­son­ally and I hope that by speak­ing about my ex­pe­ri­ence, it will help save other young lives.

“I also want to hon­our Richard’s mem­ory.”

For more in­for­ma­tion you can log onto don­triskit.info

You can also check out the Road Safety Scot­land Face­book Page and Twit­ter (@ road­safe­tys­cot) pages to keep up to dat e with the cam­paign.

You can tune in to watch the pow­er­ful TV ad­vert at https://youtu.be/ yJtTgTWUtQY.

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