For­mer stu­dent is a fan­tas­tic role model

Sale & Altrincham Advertiser - - TRAFFORD COLLEGE -

A FOR­MER Traf­ford Col­lege stu­dent, who suc­cess­fully set up her own mod­el­ling agency, has en­listed the help of the col­lege’s Traf­ford First re­cruit­ment ser­vice to help in her search for a new ap­pren­tice.

Melissa Drum­mond, a for­mer A-Level stu­dent from Manch­ester, has seen her busi­ness go from strength to strength since its launch and has cel­e­brated a glit­ter­ing ar­ray of achieve­ments along the way.

Melissa worked as a com­mer­cial model in the early part of her ca­reer and it was at this time that she no­ticed a dis­tinct lack of multi-eth­nic­i­ties with sev­eral agen­cies that she ap­plied to.

She de­cided to start her own agency to cre­ate op­por­tu­ni­ties for mod­els of dif­fer­ent races and make a pos­i­tive im­pact in the fash­ion in­dus­try.

Cliché mod­els was born in 2012, ded­i­cated to dis­cov­er­ing and rep­re­sent­ing beauty across the spec­trum, re­gard­less of eth­nic ori­gin, skin colour or even size.

Since start­ing her ven­ture, Melissa’s pas­sion and de­ter­mi­na­tion have seen her recog­nised with a Busi­ness of the Year for the Me­dia Busi­ness and Com­mu­nity Award, as well as be­ing nom­i­nated for a Na­tional Di­ver­sity Award and suc­ceed­ing as a fi­nal­ist for the Young Busi­ness Woman of the Year award for For­ward Ladies in part­ner­ship with Bar­clays.

Melissa was also in­ter­viewed by Chan­nel 4 news about the de­bate on di­ver­sity in the fash­ion in­dus­try along­side Naomi Camp­bell. She said: “I am so pas­sion­ate about Cliché. The world is mul­ti­cul­tural and the beauty of our mod­els rep­re­sents that her­itage. This is some­thing to be cel­e­brated.

“Traf­ford Col­lege pro­vided me with a re­ally good foun­da­tion that has helped get me on the ca­reer lad­der, and set me up for busi­ness suc­cess. The skills you pick up are use­ful, and helped me go to uni­ver­sity where I was able to se­cure in­tern­ships at the BBC and Key 103 be­fore start­ing my own busi­ness ven­ture.’’

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