Why women still pre­fer a wealthy man with mus­cles

Scottish Daily Mail - - News - By Colin Fer­nan­dez Sci­ence Cor­re­spon­dent

MEN are of­ten ac­cused of be­ing shal­low about what they look for in a woman.

But it seems women them­selves can be just as su­per­fi­cial, with mus­cles and money top­ping their list of de­sir­able traits, a study claims.

The ob­ser­va­tions come from re­search into images on TubeCrush, a web­site on which women post photos of men they’ve taken se­cretly on the London Un­der­ground.

Women can then com­ment – or ‘pay homage to the hommes’ – un­der images of what the web­site calls ‘guy candy’.

Signs that a man is rich – such as a flashy watch or an ex­pen­sive suit – are considered highly at­trac­tive by site users, as are big mus­cles.

Images of so-called new men hold­ing a baby are far less pop­u­lar, along with skinny or nerdy types.

Crit­ics say TubeCrush rep­re­sents ‘re­v­erse sex­ism’ and would not be tol­er­ated if men se­cretly took photos of women on the Tube and com­mented on­line about their looks.

The study by aca­demics from Coven­try and Aberys­t­wyth uni­ver­si­ties, pub­lished in the jour­nal Fem­i­nist Me­dia Stud­ies, said: ‘White male priv­i­lege is still an at­trac­tive qual­ity in men.’

Lead re­searcher Adri­enne Evans, from Coven­try Univer­sity’s Cen­tre for Post­dig­i­tal Cul­tures, added: ‘It’s a prob­lem be­cause al­though it ap­pears as though we have moved for­ward, our de­sires are still mostly about money and strength.’

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