Scottish Daily Mail

Fury over 8p dresses in Black Fri­day sale

- By Sean Poul­ter and Matt Oliver Shopping · Consumer Goods · Black Friday & Cyber Monday · PrettyLittleThing · Twitter · India

ONLINE fast-fash­ion gi­ant Pret­tyLit­tleThing has been crit­i­cised for sell­ing dresses for as lit­tle as 8p in its Black Fri­day sale.

Shop­pers ac­cused the brand of fu­elling the throw­away cul­ture and killing the High Street with deals promis­ing 99 per cent re­duc­tions.

The website was lit­tered with items sell­ing for less than £ 1 yes­ter­day, in­clud­ing a baby blue polyester off-the-shoul­der body­con dress, which was marked down from £8 to 8p. Trousers were on sale for as lit­tle as 15p.

The brand is owned by Boohoo, which was of­fer­ing 90 per cent dis­counts, with dresses sell­ing for only £2.

This year Boohoo was ac­cused of pay­ing em­ploy­ees as lit­tle as £3.50 an hour and forc­ing staff to con­tinue work­ing in shoddy con­di­tions, even af­ter some tested pos­i­tive for coro­n­avirus.

On Thurs­day the com­pany brought in re­tired judge Sir Brian Leve­son to ex­am­ine its sup­ply chain and ethics.

Shop­pers con­demned the ul­tra-low prices on so­cial me­dia.

In­dia Ys­abel wrote on Twit­ter: ‘ A 99 per cent off sale ?? That’s got slave labour writ­ten all over it.’

User @hal­sadiya com­plained: ‘99 per cent off Pret­tyLit­tleThing is ac­tu­ally disgusting. The amount of clothes that are gonna be bought for the sake of it, not to be worn and just get chucked in a few months.’

How­ever, many cus­tomers, who tend to be young women and teens, were ex­cited about the deals and com­plained that most of the first wave of 99 per cent re­duc­tions appeared to have been sold out in 30 min­utes.

A Pret­tyLit­tleThing spokesman said: ‘Af­ter a bleak 2020 for most of us, we wanted to of­fer some­thing com­pet­i­tive and un­der­stand peo­ple may be spend­ing less in what is usu­ally peak shopping season.’

 ??  ?? Throw­away: A baby blue polyester dress had a 99 per cent price drop
Throw­away: A baby blue polyester dress had a 99 per cent price drop
 ??  ??
 ??  ?? Wear once: Trousers
Wear once: Trousers

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