Brits show love for Fiji
TOURISM FI J I is eyeing considerable growth from the UK market thanks to a ‘greater commitment’ from operators.
While international visitor arrivals leapt up 6.4% in 2017, the UK share of that rose a more modest 1.3% to 16,925. However, the tourist board is optimistic.
Speaking at Unite Pacific and Australasia, Jane West, Tourism Fiji’s Regional Director UK & Europe explained: “We are witnessing a greater commitment to the UK from our Fiji partners because visitors are spending more and we have many more tour operators including Fiji in their programmes, all offering a greater range of accommodations and tours.
“The airlift and gateways continue to grow. Fiji is a fantastic stopover when combined with Australia and New Zealand, but is also proving an attractive add-on to a stopover in the Far East or from West Coast US.”
Fiji has been buoyed by increased airlift from Fiji Airways, which added routes from Singapore, Adelaide and San Francisco in 2017. A new service to Japan begins in July.
Tourism Fiji UK will soon welcome a new Trade Partner Manager and Marketing Manager, both starting this May. fiji.travel