Brits show love for Fiji

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TOURISM FI J I is eye­ing con­sid­er­able growth from the UK mar­ket thanks to a ‘greater com­mit­ment’ from op­er­a­tors.

While in­ter­na­tional vis­i­tor ar­rivals leapt up 6.4% in 2017, the UK share of that rose a more mod­est 1.3% to 16,925. How­ever, the tourist board is op­ti­mistic.

Speak­ing at Unite Pa­cific and Aus­trala­sia, Jane West, Tourism Fiji’s Re­gional Di­rec­tor UK & Europe ex­plained: “We are wit­ness­ing a greater com­mit­ment to the UK from our Fiji part­ners be­cause visi­tors are spend­ing more and we have many more tour op­er­a­tors in­clud­ing Fiji in their pro­grammes, all of­fer­ing a greater range of ac­com­mo­da­tions and tours.

“The air­lift and gate­ways con­tinue to grow. Fiji is a fan­tas­tic stopover when com­bined with Aus­tralia and New Zealand, but is also prov­ing an at­trac­tive add-on to a stopover in the Far East or from West Coast US.”

Fiji has been buoyed by in­creased air­lift from Fiji Air­ways, which added routes from Sin­ga­pore, Ade­laide and San Fran­cisco in 2017. A new ser­vice to Ja­pan be­gins in July.

Tourism Fiji UK will soon wel­come a new Trade Part­ner Man­ager and Mar­ket­ing Man­ager, both start­ing this May. fiji.travel

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