Aj­man ready for UK trade

Selling Travel - - The Review - BY LAURA GELDER

LIT­TLE-KNOWN Aj­man, one of the United Arab Emi­rates, is in­vest­ing in the UK by open­ing its first overseas of­fice.

Scott Mar­ket­ing, fronted by Ian Scott who was UK Di­rec­tor for Dubai Tourism for eight years, has been ap­pointed to in­tro­duce the des­ti­na­tion to the UK travel trade.

Just a 30-minute drive from Dubai air­port, Aj­man hopes to flour­ish as a tourism des­ti­na­tionon the back of new de­vel­op­ments and ho­tel open­ings that in­clude the Oberoi Beach Re­sort Al Zo­rah, the Radis­son Blu Ho­tel Aj­man and the Wyn­d­ham Gar­den Aj­man Cor­niche. Also new is Al Zo­rah Ma­rina.

Top Aj­man at­trac­tions in­clude Aj­man Cor­niche, a four-kilo­me­tre­long es­planade over­look­ing the Ara­bian Gulf; Mas­fout, a small en­clave in the Ha­jar Moun­tains pop­u­lar for hik­ing and bik­ing; the lush oa­sis of Manama; and the Al Zo­rah Na­ture Re­serve, an area of man­grove for­est and la­goons that’s home to nearly 60 bird species.

Among the cul­tural at­trac­tions are the Aj­man Mu­seum, an 18th cen­tury fort filled with arte­facts and ex­hibits.


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