Agents hold trump cards

Selling Travel - - The Review: Show Report -

AGENTS are likely to con­vert an en­quiry from a po­ten­tial client into a book­ing nine times out of ten, ac­cord­ing to ABTA’s Hol­i­day

Habits Re­port 2018.

The study of 2,000 con­sumers, re­leased in Seville (pic­tured), sug­gests that 93% of those who con­tact a travel con­sul­tant will pro­ceed to book with a travel spe­cial­ist rather than or­gan­is­ing the hol­i­day them­selves

Also en­cour­ag­ing for agents is that there is no de­cline in the num­ber of Brits tak­ing and plan­ning a hol­i­day in 2019, de­spite ris­ing con­cerns Brexit might make travel more dif­fi­cult and in­crease prices. The ABTA re­port showed that 86% of Brits said they took a hol­i­day at home or abroad in the 12 months up to the end of Au­gust and 60% took a for­eign hol­i­day.

Travel is still a spend­ing pri­or­ity for many, with 51% say­ing they plan to spend at least the same on their hol­i­days in 2019.

And 40% who booked an overseas hol­i­day did so with a travel com­pany or agent. Europe topped the list of des­ti­na­tions peo­ple most wish to visit next year.

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