Di­a­geo’s po­tent Chi­nese brew

Shares - - BIG NEWS -

CHINA DAILY re­ports (29 Aug) that drinks gi­ant Di­a­geo (DGE) has ap­pointed beer be­he­moth AB InBev as the exclusive dis­trib­u­tor for

Guin­ness in main­land China un­der a five year deal cov­er­ing on-trade and off-trade alike.

Pos­i­tive for one of our run­ning

Great Ideas se­lec­tions, the tie-up could see Guin­ness vol­umes in main­land China dou­bling from one mil­lion to two mil­lion litres within a year, help­ing Di­a­geo cap­ture share in the high-growth Chi­nese pre­mium imported beer mar­ket. (JC)

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.