Diageo’s potent Chinese brew
CHINA DAILY reports (29 Aug) that drinks giant Diageo (DGE) has appointed beer behemoth AB InBev as the exclusive distributor for
Guinness in mainland China under a five year deal covering on-trade and off-trade alike.
Positive for one of our running
Great Ideas selections, the tie-up could see Guinness volumes in mainland China doubling from one million to two million litres within a year, helping Diageo capture share in the high-growth Chinese premium imported beer market. (JC)