Pri­mary Bid pushes pri­vate in­vestors to­wards the front of the fund­ing queue

Web­site: www.pri­ma­ry­


Pri­ma­ry­Bid pro­vides pri­vate in­vestors ac­cess to new share plac­ings from listed com­pa­nies, at the same dis­count as in­sti­tu­tions, de­liv­er­ing open ac­cess re­gard­less of the size of their in­vest­ment.

Con­ceived in 2015, this in­no­va­tive reg­u­lated plat­form in­cludes a web­site and smart­phone app, which au­to­mates the ag­gre­ga­tion of re­tail de­mand, al­low­ing the large and ac­tive pool of pri­vate in­vestors to be con­nected with com­pa­nies seek­ing to raise cap­i­tal.

Fundraises for listed com­pa­nies have typ­i­cally only been ac­ces­si­ble by in­sti­tu­tional in­vestors. This has long been a frus­tra­tion for pri­vate in­vestors, com­pounded by miss­ing out on the typ­i­cal dis­counted prices of­fered for such trans­ac­tions.

Listed com­pa­nies want to en­gage their pri­vate in­vestor share­hold­ers, how­ever, they are of­ten frus­trated by the lack of an ef­fi­cient method to do so.

Re­tail in­vestors play an im­por­tant role in the mar­ket. Com­pared to in­sti­tu­tional in­vestors, they tend to hold their stocks for longer which can dampen price volatil­ity.

The man­age­ment team be­hind Pri­ma­ry­Bid has a com­bi­na­tion of cap­i­tal mar­kets, tech­nol­ogy and mar­ket­ing ex­pe­ri­ence, gath­ered across roles at com­pa­nies in­clud­ing Credit Suisse, Bank of Amer­ica, Citi, Ernst & Young, Ya­hoo, Ama­zon and the BBC.

This breadth of knowl­edge and ex­per­tise has en­abled the team to trans­form the tra­di­tional fundrais­ing process, har­ness­ing tech­nol­ogy to put the in­vestor at the heart of a stream­lined, highly ef­fi­cient, dig­i­tal plat­form while main­tain­ing a reg­u­la­tory robust com­pli­ant frame­work, nec­es­sary in the high­lyreg­u­lated cap­i­tal mar­kets en­vi­ron­ment.

Over the past three years the busi­ness has grown from early beta stage through to a dy­namic, award win­ning in­vest­ment plat­form. More than £56m has been sourced via the plat­form and re­cent of­fers have closed within hours, with of­fers be­ing pro­moted to hun­dreds of thou­sands of pri­vate in­vestors.

It’s free to join, with no com­mis­sion payable, just visit

www.pri­ma­ry­ and cre­ate your ac­count.

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