EN­DUR­ING BRANDS

Shares - - TALKING POINT -

AP­PLE

The Ap­ple jug­ger­naut con­tin­ues to defy scep­tics even in the face of global smart­phone sat­u­ra­tion, the key driver of prof­its to­day.

The world’s first tril­lion dol­lar com­pany, it is in­creas­ingly driv­ing its ap­pli­ca­tions-based ser­vices busi­ness, such as Ap­ple Pay, Ap­ple Mu­sic and a vast col­lec­tion of other value-added ini­tia­tives across its app store to power earn­ings in the fu­ture.

A host of tracker, global growth and tech­nol­ogy funds of­fer a route to own­er­ship, or the Nas­daqlisted stock can be bought eas­ily over any half de­cent in­vest­ment plat­form in the UK. (SF)

COCA-COLA

New York-listed bev­er­ages be­he­moth Co­caCola boasts the best known brand in the world and the most pop­u­lar soft drink in his­tory. It is also an or­ganic tea, pre­mium juice and sports drinks busi­ness.

Its re­cent buy­ing spree in­cludes the pro­posed ac­qui­si­tion of cof­fee chain Costa, and the pur­chase of a stake in sports drink brand BodyAr­mor; the drinks ti­tan is also ex­tend­ing its push into health­ier bev­er­ages in­clud­ing sparkling wa­ters as con­sumers move away from sug­ary fizzy drinks. (JC)

LVMH

LVMH Moet Hen­nessy Louis Vuit­ton is the world’s big­gest lux­ury group, a colos­sal whose en­dur­ing brands span Louis Vuit­ton, one of the world’s top lux­ury la­bels by sales, Chris­tian Dior, Krug cham­pagne and Hen­nessy cognac.

The Paris-head­quar­tered lux­ury con­glom­er­ate, guided by the suave Bernard Ar­nault, ranks among the best ways to play the rise of the su­per-rich across emerg­ing mar­kets in­clud­ing China. Its shares trade on Euronext and can eas­ily be bought on UK in­vest­ment plat­forms. (JC)

MCDON­ALD’S

The golden arches syn­ony­mous with the McDon­ald’s fast food chain, whose shares trade on the New York Stock Ex­change, now oc­cupy coun­tries all over the globe. A key sell­ing point of the brand is that cus­tomers know ex­actly what they are get­ting, whether they are at a McDon­ald’s in Paris or Peru. The strength of its brand al­lows it to in­creas­ingly op­er­ate as a fran­chise model, re­duc­ing costs. (TS)

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