EN­DUR­ING BRANDS

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NIKE

Hog­ging head­lines lately for its con­tro­ver­sial Colin Kaeper­nick ad cam­paign, ath­letic footwear, cloth­ing and ac­ces­sories de­signer Nike is a glob­ally renowned en­dur­ing brand.

Its ‘Just Do It’ slo­gan is in­stantly recog­nis­able and the world’s largest sports­wear maker’s sneak­ers con­tinue to be cov­eted the world over by the youth de­mo­graphic.

Scale, an in­tan­gi­ble brand as­set and key spon­sor­ships are com­pet­i­tive ad­van­tages driv­ing high re­turns on cap­i­tal for this global growth star turn. (JC)

TOY­OTA

The undis­puted king of Ja­pan’s auto in­dus­try, Toy­ota is the world’s largest by vol­ume thanks to hugely pop­u­lar mod­els such as the Camry and Prius, the lat­ter an in­di­ca­tor of how the com­pany is pre­par­ing for a hy­brid or fully elec­tric ve­hi­cle fu­ture.

Toy­ota this year pumped $1bn into fast-grow­ing Asia-based ride-hail­ing com­pany Grab (an Uber ri­val) while also spend­ing $2.8bn along­side sev­eral auto parts sup­pli­ers to cre­ate a new com­pany fo­cused on self-driv­ing cars. Toy­ota’s shares can be bought ei­ther via its Lon­don or New York list­ing. (SF)

WALT DIS­NEY

New York-listed Walt Dis­ney has rapidly been buy­ing up con­tent in re­cent years, un­der­pin­ning its sta­tus as an en­dur­ing brand.

We would ar­gue there’s not a sin­gle global en­ter­tain­ment group which can com­pete with Dis­ney on both qual­ity of con­tent and its abil­ity to ex­tract value through mer­chan­dis­ing, par­tic­u­larly since it ac­quired the Star Wars and Mar­vel fran­chises. It also re­cently agreed the $52.4bn takeover of 21st Cen­tury Fox’s me­dia as­sets. (TS)

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