Hats off to Hat­field after strong Game Fair de­but

Shooting Gazette - - Shoot Briefing -

mem­bers of the Shoot­ing Gazette team were amongst over 116,000 peo­ple who attended the 59th Game

Fair at Hat­field House in late July.

the three-day event was opened with a spec­tac­u­lar – and rather loud – 59-gun salute on Gun­mak­ers’ row, and vis­i­tors wasted no time in spread­ing them­selves across the 396-acre site to browse 800 ex­hibitor stalls, var­i­ous are­nas and other at­trac­tions.

the 585-me­tre long clay shoot­ing line, spon­sored by Subaru, proved par­tic­u­larly pop­u­lar, while Gregg Wallace’s Shot to pot restau­rant catered for over 3,000 guests for break­fast and lunch. Amongst the many com­pe­ti­tions that took place were best Dressed Keeper, best Dressed Lady and Game Fair High Gun.

It was the first time the Game Fair had been held at Hat­field House, and the close prox­im­ity to Lon­don, not to men­tion the fact Hat­field rail­way sta­tion is vir­tu­ally on the Hert­ford­shire es­tate’s doorstep, helped to in­crease vis­i­tor numbers by eight per cent com­pared to last year’s fair, which was held at ra­gley Hall in War­wick­shire.

the in­crease in foot­fall cer­tainly seems to have had a pos­i­tive im­pact on re­tail sales.

mark Osborne of Wil­liam pow­ell said: “We have been com­ing to the Game Fair for more than 25 years and we sold more guns at Hat­field House than any game fair ever be­fore.”

David robin­son, CEO from Le Chameau, said: “the op­por­tu­nity the Game Fair gave us to en­gage with our core au­di­ence was un­sur­passed. the traf­fic on our stand through­out the week­end was in­cred­i­ble and we were per­haps one of the only exhibitors happy that it rained!”

Clare brown­low from pheas­ant Feather Art said: “this has been my best ever Game Fair. my stand took no time to break down as I had sold al­most all of my paint­ings.”

Or­gan­iser James Gower also an­nounced the launch of Game Fair Christ­mas 2018, an ini­tia­tive that will see nu­mer­ous re­tail­ers head to Lon­don on Novem­ber 22-24 next year.

the Game Fair will cel­e­brate its 60th an­niver­sary in 2018 when it heads to ra­gley Hall on July 27-29. tick­ets are on sale now. For more in­for­ma­tion, visit thegame­fair.org.

Vis­i­tor numbers were up eight per cent on last year.

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