Poll shows gen­eral pub­lic are happy to eat game

Some 85 per cent of peo­ple are pre­pared to try game — and there is no ru­ralur­ban di­vide — now it needs better mar­ket­ing and more in­for­ma­tion avail­able

Shooting Times & Country Magazine - - FRONT PAGE -

With an in­creas­ing in­ter­est in health­ier eat­ing and the avoid­ance of pro­cessed foods, a more in­formed pub­lic is on the look­out for af­ford­able, nu­tri­tious meal op­tions. Against this back­ground — and the re­sults of an in­de­pen­dent poll that shows the ma­jor­ity of the pub­lic is not averse to eat­ing it — there is a golden op­por­tu­nity to pro­mote more game.

The poll, com­mis­sioned by the Coun­try­side Al­liance, threw up some in­ter­est­ing re­sults. Though 85 per cent of peo­ple said they had never bought par­tridge or pheas­ant to cook at home, when asked for three rea­sons why, only 14 per cent of the group said it was be­cause they op­posed game shooting while seven per cent said it was be­cause of lead.

In con­trast, 35 per cent think game is “not the sort of food I eat”, 31 per cent have never even con­sid­ered eat­ing it, 27 per cent have never seen it on of­fer where they shop, 18 per cent think it is too ex­pen­sive and 17 per cent don’t eat it be­cause they don’t know how to cook it. It is ob­vi­ous that game needs a dol­lop of the “Jamie Oliver ef­fect”.

Coun­try­side Al­liance head of shooting Liam Stokes said: “This polling shows the huge po­ten­tial mar­ket for game meat; 85 per cent of peo­ple are not buy­ing game to cook at home, but the vast ma­jor­ity of these peo­ple are ready to be con­vinced to give game a try.

“In­ter­est­ingly, these re­sults are true ev­ery­where; there is no ru­ralur­ban di­vide. Peo­ple in Lon­don, for ex­am­ple, are just as open to try­ing game as peo­ple in the coun­try­side. This is why we are so en­thu­si­as­tic about the launch of the Bri­tish Game Al­liance (see p.9).

“We need a pro­fes­sional, in­dus­try-driven mar­ket­ing board to get out there and help peo­ple re­alise that game is for every­one, to help get game on the shelves at a rea­son­able price and to show peo­ple how to cook it. Ini­tia­tives like our own Game-to-eat have achieved so much al­ready, but this re­search shows us we have done it with only 15 per cent of the pop­u­la­tion on board. Imag­ine what we can achieve if we can mo­ti­vate the re­main­ing 85 per cent,” he con­cluded.

The polling was un­der­taken by ORB on be­half of the Coun­try­side Al­liance in April 2018.

“We need to get game on the shelves at a rea­son­able price and to show peo­ple how to cook it”

In­for­ma­tion on and recipes for cook­ing game would help mo­ti­vate peo­ple to try it

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