Bri­tish Game Al­liance launched

Shooting Times & Country Magazine - - FRONT PAGE -

Last week saw the launch of the Bri­tish Game Al­liance (BGA), which aims to act as the na­tional mar­ket­ing board for game meat, run­ning a “Bri­tish Game” as­sur­ance scheme sim­i­lar to the Red Trac­tor la­belling seen in su­per­mar­kets.

The BGA in­tends to broaden the mar­ket for game birds in a number of ways: by work­ing with com­mer­cial en­ter­prises to help them mar­ket and sell game more ef­fec­tively; by run­ning na­tional mar­ket­ing campaigns; and by im­ple­ment­ing a qual­ity as­sur­ance scheme. It plans to work on a na­tional scale and will not com­pete with other game ini­tia­tives.

Sir John Ran­dall, spe­cial ad­viser on the en­vi­ron­ment to Prime Min­is­ter Theresa May, lis­tened care­fully to the BGA pro­pos­als and made it clear that he is keen to see progress in the ar­eas of self-reg­u­la­tion and stan­dards. He pointed out the ob­vi­ous risks to shooting should stan­dards in the field, as well as the pro­cess­ing of shot game, not stand up to strin­gent scru­tiny. He was also en­cour­aged to hear that all the ma­jor or­gan­i­sa­tions in­volved in game shooting were work­ing to­gether to achieve the high­est stan­dards.

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