British Game Alliance launched
Last week saw the launch of the British Game Alliance (BGA), which aims to act as the national marketing board for game meat, running a “British Game” assurance scheme similar to the Red Tractor labelling seen in supermarkets.
The BGA intends to broaden the market for game birds in a number of ways: by working with commercial enterprises to help them market and sell game more effectively; by running national marketing campaigns; and by implementing a quality assurance scheme. It plans to work on a national scale and will not compete with other game initiatives.
Sir John Randall, special adviser on the environment to Prime Minister Theresa May, listened carefully to the BGA proposals and made it clear that he is keen to see progress in the areas of self-regulation and standards. He pointed out the obvious risks to shooting should standards in the field, as well as the processing of shot game, not stand up to stringent scrutiny. He was also encouraged to hear that all the major organisations involved in game shooting were working together to achieve the highest standards.