‘ Jeal­ous ri­vals’ blamed for pet food pizza claim

Solihull News - - NEWS - DANNY HUS­SAIN soli­hull­news@ trin­i­tymir­ror. com

SUP­PORT­ERS have blamed “jeal­ous ri­vals” af­ter a pop­u­lar pizza fran­chise was falsely ac­cused of us­ing pet food as top­pings.

Caspian Pizza has 25 branches in the West Mid­lands, in­clud­ing Soli­hull.

An anony­mous post shared widely on Face­book falsely claimed that the fran­chise used cat and dog food as cheap al­ter­na­tive in­gre­di­ents in their pizza.

Bosses of the chain were so an­gry that they placed an ad­ver­tise­ment last the Soli­hull News’ sis­ter pa­per, the Birm­ing­ham Mail, to quell the ru­mour.

Now, a Caspian di­rec­tor has blamed ri­vals for the scur­rilous ac­cu­sa­tions, and cus­tomers have leapt to the chain’s de­fence. The man­ager of the Strat­ford Road branch said: “I have been work­ing as a mem­ber of staff and now as a proud man­ager.

“We have never used cat or dog food what­so­ever in our pizza top­pings.

“As we all know, Caspian Pizza branches are the most busy take­aways wher­ever they are lo­cated.

“It’s ob­vi­ous that the jeal­ous com­peti­tor will try their best in any pos­si­ble way to cre­ate con­fu­sion in the mar­ket.

“They want to lead our cus­tomers away from us by lies and such ru­mours.”

Com­pany di­rec­tor Saeed Ma­suri had pre­vi­ously as­sured cus­tomers that the claims were lies.

“I just want to re­as­sure our cus­tomers that we only use the best qual­ity in­gre­di­ents,” he said.

“We don’t know who made the post but they sent the in­for­ma­tion ev­ery­where. It is with our solic­i­tors now.”

Com­ment­ing on Face­book, Caspian reg­u­lar El­iz­a­beth Dsouza said: “It’s un­be­liev­able what some jeal­ous ri­vals will do. My fam­ily have had piz­zas from Caspian and have en­joyed them. They are al­ways fresh and tasty, no an­i­mal food on them. Have th­ese id­iots seen the price of dog and cat food re­cently? It’s bloody ex­pen­sive, too ex­pen­sive to use as hu­man food.”

The false com­ments are not the first time a pop­u­lar West Mid­lands eatery has been at the cen­tre of a smear cam­paign.

In April, bosses at Heav­enly Desserts in Lady­pool Road, Spark­brook, Birm­ing­ham, claimed a mouse found in his dessert par­lour was planted by ri­val bosses.

An ex­pert later con­firmed that the mouse was “not lo­cal to the area”.

Founder of Caspian Pizza Be­hzad Zarandi and, in­set, an ad­vert the firm took out in last Satur­day’s Birm­ing­ham Mail

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