Flower show gets re­brand

Southport Visiter - - Front Page -

SOUTH­PORT Flower Show has de­buted a new brand iden­tity, in­clud­ing a re­vamped logo for 2017, mark­ing the first big mar­ket­ing shift for the brand in many years.

The move comes af­ter South­port Flower Show ap­pointed Liq­uid cre­ative agency as its de­sign and mar­ket­ing partner.

Fol­low­ing a com­pet­i­tive pitch, Liq­uid has be­gun to ad­vise on the over­ar­ch­ing brand, de­liv­er­ing an in­te­grated me­dia plan and grow­ing aware­ness of the 2017 show across the UK.

Show gen­eral man­ager Ray Roukin said: “We

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