Firm’s new lan­guages for Europe-wide drive

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SOUTH­PORT pre­ci­sion ma­chin­ist Lat­timer is launch­ing a new multilingual sales force to drive ex­pan­sion across Europe.

The South­port-head­quar­tered firm which ex­ports 96% of to­tal sales has ramped up turnover to £10.6m, fol­low­ing 30% growth in the last 12 months.

Lat­timer Hold­ings CEO Stephen Water­house said the firm is con­tin­u­ing to build mo­men­tum af­ter ap­point­ing a new sales team tar­get­ing ter­ri­to­ries across Eastern Europe.

This fol­lows re­cent suc­cess in Por­tu­gal and Spain where a trial model was rolled out and re­sulted in a 100% sales increase in the first year.

“Af­ter many years sell­ing into Ger­many and the sur­round­ing ter­ri­to­ries through a long-term dis­trib­u­tor Lat­timer has now launched its own multi-lin­gual di­rect field sales team in ter­ri­to­ries to­wards the east of Europe,” said Mr Water­house.

“The team will con­sist of field sales per­son­nel with German, Pol­ish, Ukraine and Baltic lan­guage skills cov­er­ing Ger­many, Poland, Ro­ma­nia, Switzer­land, Aus­tria, Croa­tia, Slove­nia and sur­round­ing ter­ri­to­ries.

“This rep­re­sents a sig­nif­i­cant shift in the way we op­er­ate in this par­tic­u­lar re­gion.

“We have es­sen­tially re­placed a sin­gle dis­trib­u­tor with a more nim­ble and skilled in-house team.

“They will be able to pen­e­trate coun­tries within this vast re­gion with greater pre­ci­sion.

“As well as lan­guage skills, they bring deeper knowl­edge and un­der­stand­ing of cul­tures and work­ing prac­tices in a va­ri­ety of ar­eas.

“Client sup­port will also be pro­vided with a multi-lin­gual in-house sales team based in South­port.

“We have taken real con­fi­dence from ini­tial find­ings with the new model and tar­gets for 2017 have been set to dou­ble sales in East Europe.”

Lat­timer’s UK site has a twin fa­cil­ity in Vineland, New Jersey, USA.

It de­signs and man­u­fac­tures more than 20,000 dif­fer­ent com­po­nent parts pre­dom­i­nantly for the glass con­tainer man­u­fac­tur­ing in­dus­try.

The firm was re­cently named a na­tional cham­pion in the Euro­pean Busi­ness Awards for its im­pres­sive in­ter­na­tional track record.

Lat­timer UK man­ag­ing direc­tor Mark Hail­wood said the firm’s largest overseas mar­kets re­main in Aus­trala­sia, the Mid­dle East and Africa.

How­ever, this lat­est move will help increase mar­ket share in Euro­pean ter­ri­to­ries which cur­rently ac­count for 17% of overseas sales.

“We are al­ready see­ing large gains as a re­sult of adapt­ing our sales ap­proach,” said Mr Hail­wood.

“Lat­timer takes great pride in its rep­u­ta­tion as an en­gi­neer­ing ‘prob­lem solver’ and pro­vid­ing cost ef­fec­tive prod­ucts and so­lu­tions.”

Lat­timer UK MD Mark Hail­wood and Lat­timer Hold­ings CEO Stephen Water­house

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