Firm’s new languages for Europe-wide drive
SOUTHPORT precision machinist Lattimer is launching a new multilingual sales force to drive expansion across Europe.
The Southport-headquartered firm which exports 96% of total sales has ramped up turnover to £10.6m, following 30% growth in the last 12 months.
Lattimer Holdings CEO Stephen Waterhouse said the firm is continuing to build momentum after appointing a new sales team targeting territories across Eastern Europe.
This follows recent success in Portugal and Spain where a trial model was rolled out and resulted in a 100% sales increase in the first year.
“After many years selling into Germany and the surrounding territories through a long-term distributor Lattimer has now launched its own multi-lingual direct field sales team in territories towards the east of Europe,” said Mr Waterhouse.
“The team will consist of field sales personnel with German, Polish, Ukraine and Baltic language skills covering Germany, Poland, Romania, Switzerland, Austria, Croatia, Slovenia and surrounding territories.
“This represents a significant shift in the way we operate in this particular region.
“We have essentially replaced a single distributor with a more nimble and skilled in-house team.
“They will be able to penetrate countries within this vast region with greater precision.
“As well as language skills, they bring deeper knowledge and understanding of cultures and working practices in a variety of areas.
“Client support will also be provided with a multi-lingual in-house sales team based in Southport.
“We have taken real confidence from initial findings with the new model and targets for 2017 have been set to double sales in East Europe.”
Lattimer’s UK site has a twin facility in Vineland, New Jersey, USA.
It designs and manufactures more than 20,000 different component parts predominantly for the glass container manufacturing industry.
The firm was recently named a national champion in the European Business Awards for its impressive international track record.
Lattimer UK managing director Mark Hailwood said the firm’s largest overseas markets remain in Australasia, the Middle East and Africa.
However, this latest move will help increase market share in European territories which currently account for 17% of overseas sales.
“We are already seeing large gains as a result of adapting our sales approach,” said Mr Hailwood.
“Lattimer takes great pride in its reputation as an engineering ‘problem solver’ and providing cost effective products and solutions.”
Lattimer UK MD Mark Hailwood and Lattimer Holdings CEO Stephen Waterhouse