Travelodge offers council parternership on hotels
A BUDGET hotel chain has written to Sefton Council to suggest an innovative partnership to support regeneration.
The letter has been addressed to councils in Sefton, Liverpool and Halton.
During the past three years, Travelodge has completed seven local authority development partnership deals.
A spokesman for the firm said that these bespoke agreements have had unique funding structures, all of which have enabled the councils to utilise their assets, create jobs, generate income, and helped regenerate land in strategic locations.
Hotels in the programme are built on surplus local authority land, with the funding provided either through the authority’s internal resource or via low-cost funding from the Public Works Loan Board or third party resources.
Upon completion of the hotel development, councils have the choice of either retaining ownership of the hotel and receiving an annual rent or selling the hotel, with Travelodge as its operator.
Travelodge chief executive Peter Gowers said: “More and more local authorities are under pressure to find ways to help regenerate their historic town centres and local communities.
“Adding a low-cost hotel like Travelodge is an increasingly attractive choice, as it draws visitors, creates jobs and helps boost the local economy.
“Our customers are travelling more frequently and we are opening new hotels to ensure we are in locations where they want to be. We are looking for more sites to drive our expansion programme and today we are writing to more than 200 other local authorities, to invite them to consider how Travelodge can act as a catalyst to drive their local development agenda.”
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Travelodge is offering partnerships to councils